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What is Corporate Communication?

By corporate communication we mean the corporation's voice and the images it projects of itself to the various stakeholders. This includes areas such as corporate reputation, corporate advertising, and employee for communications, government relations and media management. We shall be discussing them at a later stage one by one. These days most of the bigger organizations have departments of corporate communication which appeared on the organizational chart along with traditional functions like marketing or accounting. The addition, corporate communication is also the processes accompany uses to communicate all its messages to key constituencies - a combination of meetings, interviews, speeches, reports, images advertising, and online communication. Ideally, corporate communication is an attitude of toward communication or a set of mental habits that employees internalize. The result is good communication practices that permeate an organisation and are present in all its communications with constituencies. Corporate communications are defined as the products of communication, be they memos, letters, reports, websites, e-mails, speeches or new releases. In the aggregate of these ...

Business Report Writing

Report writing is an essential skill for professionals in almost every field. Each kind of report has its characteristics. An enquiry report or a survey report is essentially a fact-finding report and should bring out the facts clearly. A Directors' Report, on the other hand, is the detailing of the developments or the progress relating to the business organization during a particular period. A committee report may not only bring out facts and figures, but also cover the alternative viewpoints expressed by the members and final recommendations. Notwithstanding these features specific to the reports, there are certain essential features good report writing:- 1. Issue in perspective The first essential for any good report is to bring out the issue in its proper perspective emphasizing the pros and cons. Be it a progress report; a survey report, an analytical report or an enquiry report, the subject should be presented in an unbiased and objective manner. Both the positive and negative aspects of the issues studied should be covered in the report. 2. Authoritative facts and figures The report writer should ensure that the facts and figures quoted in the report are authentic ...

Listening Skills in Business

The importance of listening skill in business is enormous. The ability to speak well is a necessary component to successful communication. The ability to listen is equally as important. Good listening is an art. A good listener is generally interested in what the speaker has to convey. A good listener knows the art of getting much more than what the speaker is trying to convey. A good listener knows how to prompt, prod, persuade. A good listener puts a speaker at ease helps articulate and facilitates the speaker to get across the message in full and with clarity. A good listener should also not have any biases and should cultivate the right temperament. A positive attitude helps in making listening effective. Listening skills are very essential for business success Development of listening skills at various levels is very essential for business success. Every business has its stakeholders and there is communication taking place all the time between the organization and the stakeholders. If communication within the organization has to be purposeful, people need to listen to each other attentively. Hearing without listening is often a common refrain needing ...

Principles of effective communication

Communication is the process of transmitting the messages and receiving the response of that message. The person who sends the messages is known as sender and the person who receives the message is known as receiver and the response to the message is known as feed back. Since the feedback requires another message to be communicated by the sender to the receiver. So communication process become a circular process. In simple words, exchange of ideas/messages, response there off in total is known as communication. Any method of communication like words—oral or written, pictures, graphs, diagrams, etc. may be adopted to communicate. Effective communication is that communication in which the receiver is understood actually what the sender wants to convey, and in the same form. ‘Noise’ is something, which has disturbed the effective sending and receiving of communication. Principles of effective communication Principle of clarity: the beginning of all communication is some message. The message must be as clear as possible. No ambiguity should creep into it. The message can be conveyed properly only if it has been clearly formulated in the mind of the ...

Different types of reports used in business

After thorough study, collection of all relevant facts and information and proper scrutiny and analysis of a problem relating to past or present, submission of the conclusions supported by statements and other relevant data etc. is called a report, which offers suggestions for solution of the problem studied. The following are the two bases of classifying the reports- According to function, and According to formality. According to functions the reports may be divided into three parts: Informational reports. Analytical reports Research reports. According to formality the reports may be divided into two parts: Statutory reports Non statutory or voluntary reports. The above two may further be divided into two parts again, i.e. (i) routine reports and (ii) special reports. Informational reports. These reports present facts about certain given activity in detail without any note or suggestions. Whatever is gathered is reported without giving any thing by way of either explanation or any suggestion. A vice-chancellor asking about the number of candidates appearing at a particular examination naturally seeks only information of the fact (candidates ...

Introduction to listening skills

What is listening? Listening is a process of receiving, interpreting and reacting to the messages received from the communication sender. Effective listening is an art of communication, which is often taken for granted and ignored. Like any other art, listening require to be cultivated consciously and carefully. Unfortunately, our education systems beginning from kindergarten up to college level do not pay attention to the teaching of effective listening. Poor listening can be considered, as a mighty barrier to communication as listening is fundamental to all communication. It often results in losing messages due to improper functioning of communication. Listening require conscious efforts of interpreting the sounds, grasping the meanings of the words and reacting to the message. Interpreting the sound signals is a cognitive act, which depends on the listener’s knowledge of the code signals and on its attitude towards the communication sender. Active listening process begins when the listener pays attention to some audible sound signals and permits himself to interpret those sounds cognitively. It is a conscious process. Every human being possesses the ability to select from ...