Business Communication

As the term suggests, business communication includes all communication that occurs in a business context. A knowledge of business communication presupposes an understanding of both business and communication.

The Characteristics of Business Communication

Business communication is a special facet of human communication. In business organizations people working in coordination to produce, market goods and provide services for mutual profit are essentially goal-oriented and need to communicate effectively. Persing has defined business communication as “the spiraling process of transaction of meaning through symbolic action involving all elements associated with the sending and receiving written, oral and non verbal messages, internal and external to organizations of paid people working together to produce and market goods and services for profit.”

Business communication, as emphasized in this definition, is a spiraling process as communication between sender and receiver does not start at the same level of ability, understanding, behavior and psyche.… Read the rest

Abey Francis

Intercultural Communication in Diverse Workplace

Communication between two people from different cultures is said to be intercultural communication. It comes in to existence when a person from one culture tries to communicate with the person from another culture, a communication is understood. The potential for misunderstanding and disagreement is great whenever there is a cultural difference in these kinds of contacts. It is to be said that there is a relationship between culture and language. In other words, language is a guide to culture. Other scholars argue that language merely reflects, rather than shapes, our thinking, beliefs, and attitudes. Despite these differences in approaches, all scholars still agree that a close relationship exists between language and culture.… Read the rest

Abey Francis

Importance of Good Communication in Business

In the modern corporate world today, effective communication is vital in any type of businesses, because it builds a close interaction among each of the members from all the departments in an organization. It also can determine whether a business success or a business failure of the organization will be. Moreover, it does help the relationships to develop along good lines, and ensure that arguments and disagreements are kept to a minimum. For example, good communication skill is very important in partnership, so that the partners can avoid the problems of misunderstanding and petty quarrels.

We can measure the importance of communication skills in business sector when we take a look at the job advertisement.… Read the rest

Abey Francis

Barriers in Cross-Cultural Communication

Cultural noise refers to barriers and impediments to successful communication among people of different cultures. Sources of cultural noise are numerous and could be consist of:

  • Difference in language for instance the same words have different meanings in two languages which can creates noise in communication.
  • Dissimilarity in non-verbal cues such as interpretation of body language.
  • Differences in values such as importance of being on time in a culture.
  • Self-reference criterion (SRC) which refers to one’s unconscious reference to one’s own cultural values when attempting to understand another culture.

In the process of organizational communication model, fail in communication at any point can happen.… Read the rest

Abey Francis

External Communication in Business

Communication with people outside the company is called “external communication”. Supervisors communicate with sources outside the organization, such as vendors and customers. External communication comprehends all information developed by the company, which is related to its activity that is released in the press, for public knowledge. Such information is crucial in order to promote the company’s image.

When it comes to business communication, or for that matter, any aspect, the most important thing is the customer. We need to ensure that we deliver what the customer wants. Even when it comes to things like marketing or advertising, we need to show what the customer appreciates and likes.… Read the rest

Abey Francis

Cultural Influence on Communication Processes

A country may be classified as either a high-context culture or a low-context Culture. The context of a culture is either high or low in terms of in-depth background information. This classification provides an understanding of various cultural orientations and explains how Process of communication is conveyed and perceived.

North America and northern Europe (e.g. Germany, Switzerland and Scandinavian countries) are examples of low-context cultures. In these types of society, messages are explicit and clear in the sense that actual words are used to convey the main part of information in communication. The words and their meanings, being independent entities, can be separated from the context in which they occur.… Read the rest

Abey Francis