A retail store’s front is the first impression that consumer has for a store. Three components make up retail store’s front namely, front configurations, window displays and store’s entrances.
1. The Store-front Configuration
There are three possible front configurations namely, Straight front Angled front and Arcade front. The “straight front” is a store configuration that runs parallel to the side-walk, street, mall or a parking lot. Usually the only break in the front is a small recess for an entrance. This store front design is operationally efficient because it does not reduce the interior selling space. However, it lacks consumer appeal because it is monotonous and less attractive than either of the other configurations. Window shoppers can inspect only a small part of any display from anyone position when retailers use the straight configuration. Another limitation is that reflective glare from windows can inhibit window-shopping, while heavy foot traffic and little privacy deter in store shopping. The “angled-front” configuration overcomes the monotony of the straight front by positioning the store’s front at a slight-angle to the traffic arteries.…
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