Strategic Position and Action Evaluation (SPACE) Matrix is “an approach to hammer out an appropriate strategic posture for a firm and its individual business.” SPACE is an analysis of the following four dimensions in as in a two-dimensional portfolio analysis and involves a consideration of:
- Company’s competitive advantage
- Company’s financial strength
- Industry strength
- Environmental stability
Various factors are evaluated for determining each of the dimensions and they are summarized below:
| Dimensions | Factors Evaluated |
| Company’s competitive advantage |
|
| Company’s Financial Strength |
|
| Industry Strength |
|
| Environmental Stability |
|
Various factors on each of the four dimensions, as illustrated above, are evaluated and scored on a seven-point scale varying from 0 to –7, with 0 reflecting the most favorable assessment and –7 the most unfavorable.…
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