Case Study of Dell: Business Innovation and Success

Dell Inc. is an American multinational information technology corporation which is based in Round Rock, Texas, United States. The corporation being the largest technological corporations in the world develops, sells and supports computers and related products and services which employs more than 96000 people. The company bears the name of its founder, Michael Dell. The company sells personal computers, servers, data storage devices, network switches, software, and computer peripherals. The company is also popular for its HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers.

The company is well known for its innovations in supply chain management and electronic commerce.… Read the rest

SWOT Analysis of Volvo

One of the strongest brands of the automotive industry, the Volvo Car Corporation was founded in Gothenburg, Sweden by Assar Gabrielsson and Gustaf Larson in 1927. From the very beginning, the aim of the two owners was to construct vehicles that will be safe, compatible to the Sweden’s climate and awful roads at that time. So the company’s development in last 80 years was focused on safety-the main principle of Volvo’s design, quality and durability of the vehicles. The first truck was introduced and immediately sold in January 1928 and not only in Sweden. In 1930s there was an export of Volvo trucks to Europe.… Read the rest

Case Study: Kellogg’s Business Strategy

Kellogg’s is the world’s largest cereal maker since 1906 and is located in the United States. Kellogg’s products has become a part of the delicious mornings for the people around the world since a century. Its business is operated in two segments: Kellogg’s North America and Kellogg’s International. 66% of the revenue to the company comes from North America region which consists of the Canada and the United States. The remaining 34% comes from the Kellogg’s international market which consists of Europe (20%), Latin America (8%) and Asia Pacific (6%). The products vary from ready-to-eat cereals to convenience foods such as cereal bars, cookies, toaster pastries, crackers, frozen waffles, snacks and veggie foods.… Read the rest

Case Study: The Decline and Fall of General Motors

Failure to innovate is the key reason to the downfall of Old General Motors. Innovation is the process whereby the management team of an organization is charged with the responsibility of introducing something new, which might be a new idea or a methodology or rather, a contrivance to facilitate the operational concerns and production. The Old General Motors failed with innovations in the company. These innovations were needed to ensure that the Old GM able remains competitive, and the company was able to manufacture cars that are in line with the client’s demands. This is related to the Old GM’ field of business to ensure that the organization do continue to produce the respective consumer centered product.… Read the rest

Case Study: Nissan’s Successful Turnaround Under Carlos Ghosn

Nissan is a famous automobile manufacturing company which was founded in 1933. After the Second World War, Nissan expanded its operations globally. Nissan was very well known for its advanced engineering and technology, plant productivity and quality management. However, during the previous decade, Nissan management has emphasized on short-term market share growth, instead of profitability or long-term strategic success. Nissan’s designs had not reflected customer opinion. In addition, Nissan managers tended to put retained earnings into keiretsu investing (equity of suppliers), rather than reinvesting in new product designs as other competitors did. These inappropriate strategies combining with the Asian crisis influence on a devaluation of the yen led Nissan to the edge of bankruptcy.… Read the rest

Case Study: Amazon’s Competitive Advantage

Amazon.com is a multinational E commerce company, which was founded by Jeff Bezos who is considered to be one of the world’s top innovative executives. Amazon.com started as an online bookstore and expanded with time to sell almost everything. The role of information system in this company is a leading role, because the company is an online retailer. The company started as an online store for books to rapidly expand to sell everything such us beauty items, auto parts, apparel, electronics and groceries. Amazon’s logo shows an arrow that stretches from A to Z, which also forms a smile to indicate Amazon’s care for customers’ satisfaction.… Read the rest