FedEx, an international company that provides shipping by air and ground and a range of logistics and trade consulting services, must provide speed and dependability globally not only for its core businesses with customers but also in its communications with constituencies about key business objectives. Employees at FedEx work in 200 countries 7 days a week, 24 hours a day. The corporate communication function must operate in as broad a landscape with speed, high impact, and precision.
Given the company’s core businesses, communication challenges can arise in many quarters—in anything from crisis management, such as managing communications in the aftermath of a plane crash or computer outage, to e-commerce initiatives, to the rapid implementation of a new business model.
According to corporate vice president Bill Margaritis, the corporate communication function needs to add significant value to the business and must be fully aligned with those making high-impact strategic decisions for the company. But how has he accomplished this at FedEx? First, Margaritis conducts annual audits with executives to find out what they are trying to accomplish and to establish a scorecard for success.…
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Early in Bill Nielsen’s tenure as the director of corporate communication for Johnson & Johnson, Ralph S. Larsen, the CEO to whom he reported, told him, “I believe in sunlight about everything.” Larsen wanted to know the truth about company activities, whether good or bad, in an open way and without embellishment, and offered his assistance to Nielsen. From the start, then, Nielsen knew that the CEO would support him as long as he, Nielsen, was honest and direct.
New to the company in the late 1980s, Nielsen soon discovered that none of the benchmarking studies about corporate communication could provide a model for Johnson & Johnson’s corporate communication function, because its culture is unique. As he explained to us: “Johnson & Johnson is a consensus management organization, a culture of shared understanding about how to run the business, not a culture of elaborate rules.” Building consensus—rather than imposing one’s formal authority and evoking rules – characterizes the way that work is done even at the most senior level of the organization.…
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By corporate communication we mean the corporation’s voice and the images it projects of itself to the various stakeholders. This includes areas such as corporate reputation, corporate advertising, and employee for communications, government relations and media management. We shall be discussing them at a later stage one by one.
These days most of the bigger organizations have departments of corporate communication which appeared on the organizational chart along with traditional functions like marketing or accounting.
The addition, corporate communication is also the processes accompany uses to communicate all its messages to key constituencies – a combination of meetings, interviews, speeches, reports, images advertising, and online communication. Ideally, corporate communication is an attitude of toward communication or a set of mental habits that employees internalize. The result is good communication practices that permeate an organisation and are present in all its communications with constituencies.
Corporate communications are defined as the products of communication, be they memos, letters, reports, websites, e-mails, speeches or new releases.…
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Report writing is an essential skill for professionals in almost every field. Each kind of report has its characteristics. An enquiry report or a survey report is essentially a fact-finding report and should bring out the facts clearly. A Directors’ Report, on the other hand, is the detailing of the developments or the progress relating to the business organization during a particular period. A committee report may not only bring out facts and figures, but also cover the alternative viewpoints expressed by the members and final recommendations. Notwithstanding these features specific to the reports, there are certain essential features good report writing:-
1. Issue in perspective
The first essential for any good report is to bring out the issue in its proper perspective emphasizing the pros and cons. Be it a progress report; a survey report, an analytical report or an enquiry report, the subject should be presented in an unbiased and objective manner. Both the positive and negative aspects of the issues studied should be covered in the report.…
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After thorough study, collection of all relevant facts and information and proper scrutiny and analysis of a problem relating to past or present, submission of the conclusions supported by statements and other relevant data etc. is called a report, which offers suggestions for solution of the problem studied.
The following are the two bases of classifying the reports-
- According to function, and
- According to formality.
According to functions the reports may be divided into three parts:
- Informational reports.
- Analytical reports
- Research reports.
According to formality the reports may be divided into two parts:
- Statutory reports
- Non statutory or voluntary reports.
The above two may further be divided into two parts again, i.e. (i) routine reports and (ii) special reports.
Informational reports. These reports present facts about certain given activity in detail without any note or suggestions. Whatever is gathered is reported without giving any thing by way of either explanation or any suggestion. A vice-chancellor asking about the number of candidates appearing at a particular examination naturally seeks only information of the fact (candidates taking up the examination) of course without any comment.…
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Electronic mail, often abbreviated to e-mail, is a store and forward method of writing, sending, receiving and saving messages over electronic communication systems. The term e-mail applies to the internet e-mail system. E-mail is often used to deliver bulk unsolicited messages or “spam”, but filter programs exist which can automatically block, quarantine or delete some or most of these, depending on the situation.
The spellings e-mail and email are both common. Several prominent journalistic and technical style guides recommend e-mail, and the spelling email is also recognized in many dictionaries.
Why do you need email etiquette?
A company needs to implement etiquette rules for the following three reasons:
- Professionalism: by using proper email language your company will convey a professional image.
- Efficiency: emails that get to the point are much more effective than poorly worded emails.
- Protection from liability: employee awareness of email risks will protect your company from costly law suits.
Reply To All
The ‘Reply to All’ button is just a button, but it can generate tons of unnecessary e-mails.…
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