Ambush marketing is a fairly new concept in marketing, where research into the subject has become an area of considerable interest over the past twenty years, as increasing amounts of companies opt to take up this revolutionary marketing activity. Although much has been written about “ambush” marketing, considerable ambiguity surrounds… Read More
Marketing is a wide range of activities related to making sure that it continues to meet your needs and get the proper value in return. It focuses on customer orientation and satisfaction of customer needs. In the description, marketing is the activity set of institutions and procedures for creating, communicating, communication and… Read More
For many organizations and countries alike, innovation and innovation management are no longer luxury items, but rather necessities and a means of sustaining economic development and competitiveness. To serve customer well and maintain the competitive position in business, companies are forced to focus on the creation, updating, availability, quality &… Read More
An innovation is a product or service with a bundle of features that is new in the market, or that is commercialized in some new way that opens up new uses and consumer groups for it. Innovation is invention implemented and taken to market. Invention however is the creation of… Read More
A crisis is an abnormal situation, or even perception, which is beyond the scope of everyday business and which threatens the operation, safety and reputation of an organisation. Crises do not discriminate based on a company’s size or notoriety, and they can hit when a company least expects them. They come… Read More
Personality tests can have huge benefits for both organisations and the individuals. It can help management with employee selection and employee development and they can help individuals to identify areas of themselves which need improving. The practical nature of these tests can help to weed out unsuitable candidates quickly and… Read More