Abey Francis

Abey Francis, a freelance writer and a professional blogger who enjoys the challenges of creativity and attention to detail. He has published many articles and editorials regarding management on different blogs and online journals. His articles stimulate thinking of corporate managers on key issues of organizations and management. His research interests focus on international management, International trade finance, Investment management, leadership, social capital and knowledge management in enterprises and cross-culture studies.

Logistics – Definition and Meaning

According to Council of logistics management: “Logistics is the process of planning, implementing and controlling the efficient, effective flow and storage of goods, services and related information from point of origin to point of consumption for the purpose of conforming the customer requirement”.

This definition clearly points out the inherent nature of logistics and it conveys that Logistics is concerned with getting products and services where they are needed whenever they are desired. In trade Logistics has been performed since the beginning of civilization: it’s hardly new. However implementing best practice of logistics has become one of the most exciting and challenging operational areas of business and public sector management.… Read the rest

Abey Francis

Consumer Behaviour and Factors Influencing Buyer Behavior

Consumer  behavior  is an attempt to understand & predict human actions in the buying role. It has assumed growing importance under market-oriented or customer oriented marketing planning & management.

Consumer behavior is defined as “all psychological, social & physical  behavior  of potential customers as they become aware of, evaluate, purchase, consume, & tell others about product & services”.  Each element in this definition is important.

  • Consumer behavior involves both individual (psychological) processes & group (social processes).
  • Consumer behavior is reflected from awareness right through post-purchase evaluation indicating satisfaction or non-satisfaction, from purchases
  • Consumer behavior includes communication, purchasing & consumption behavior
  • Consumer behavior is basically social in nature.
… Read the rest
Abey Francis

Methods of Marketing Research

Marketing research is a systematic and objective study of problems pertaining to the marketing of goods and services. It is applicable to any area of marketing. Research is the only tool an organization has to keep in contact with its external operating environment. In order to be proactive and change with the environment simple questions need to be asked:

  • What are the customer needs and how are they changing? How to meet these changing needs? What do the customers think about existing products or services? What more are they looking at?
  • What are the competitors doing to retain customers in this environment?
… Read the rest
Abey Francis

Marketing Research – Definition, Importance and Process

Definition of Marketing Research

Marketing research is a key to the evolution of successful marketing strategies and programmes. It is an important tool to study buyer behavior, changes in consumer lifestyles and consumption patterns, brand loyalty and forecast market changes. Research is also used to study competition and analyze the competitor product’s positioning and how to gain competitive advantage. Recently, marketing research is being used to help create and enhance brand equity.

According to Philip Kotler, Marketing research is systematic problem analysis, model building and fact finding for the purposes of important decision making and control in the marketing of goods and services.… Read the rest

Abey Francis

Causes and Prevention of Miscommunication in Business

Communication occurs at various stages (even for one particular action), in numerous ways, and for most beings, as well as certain machines. Some, if not all fields of study, commit a part of attention to communication. So when speaking about communication, it is very crucial to be sure about what features of communication one is speaking about. Definitions of communication extend widely, some recognizing that animals can communicate with each other as well as individuals, and some are narrower, only including individuals within the limits of human symbolic interaction.

Miscommunication is one particular case of a lack of alignment of individual’s mental state, specifically one in which they diverge on the occurrence or results of communication.… Read the rest

Abey Francis

How to Manage Grapevine Communication in an Organization?

Grapevine  communication is an informal channel of business communication. It is called so because it stretches throughout the organization in all directions irrespective of the authority levels.

Despite  existence  of  formal  channels  in  an  organization,  the  informal channels  tend  to  develop  when  he  interacts  with  other  people  in organization. It exists more at lower levels of organization. Grapevine generally develops due to various reasons. One of them is that when  an  organization  is  facing  recession,  the  employees  sense uncertainty. Also, at times employees do not have self-confidence due to which  they  form  unions.  Sometimes  the  managers  show  preferential treatment  and  favor  some  employees  giving  a  segregated  feeling  to other employees.… Read the rest

Abey Francis
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