In 1971, three academics, English Teacher Jerry Baldwin, History Teacher Zel Siegel and writer Gordon Bowker opened Starbucks Coffee, Tea and Spice in Touristy Pikes Place Market in Seattle. The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell high-quality coffee beans and equipment. The store did not offer fresh brewed coffee by the cup, but tasting samples were sometimes available. Siegel will wore a grocers apron, scooped out beans for customers while the other two kept their day jobs but came by at lunch or after work to help out. The store was an immediate success, with sales exceeding expectations, partly because of interest stirred by the favorable article in Seattle Times.… Read the rest
Management Case Studies
Management case studies are real-life examples of issues and problems found in particular workplaces or business organisations. Case study assignments give the opportunity to relate theoretical concepts to practical situations. Most case studies are written in such a way that the reader takes the place of the manager whose responsibility is to make decisions to help solve the problem. In almost all case studies, a decision must be made, although that decision might be to leave the situation as it is and do nothing.
Case Study on Business Systems Planning And Implementation : McDonald’s Corporation
McDonald’s has worked hard to be more than a restaurant chain. It has become a marketing icon and is part of the routines of millions of people. Its success is so far reaching that it has developed its own culture and identity. It has become a symbol of the success and desirability of American popular culture.
McDonald’s operates more than 24,000 restaurants in 114 countries. It has a 21 percent share of the very competitive US fast food industry. Overseas restaurants now account for half of the company’s profits. McDonald’s plans to open 10,000 new restaurants by the year 2005. It has been the forerunner in the recent industry trend of co-branding and satellite locations.… Read the rest
Case Study: Strategy of Ryanair
Overview of the Company
Ryanair started in year 1985 with only 57 staff members and with one 15 seater turboprop plane from the south of east of Ireland to London-Gatwick which carried 5000 passengers on one route. In 1986, inspired from the story of  the company go after the big guys for a slice of the action and end up smashing the  or British Airways high fare cartel on the Dublin-London route. The staff increased from mere 57 to 120 staff members and the plane carried for about 82,000 passengers on two routes. In 1989, the company employed 350 staff and their average maximum passengers increased to 600,000.… Read the rest
Case Study: Pepsi’s Fast-Food Troika
The mid-1990’s were not particularly kind to Pepsi Co.  Its flagship Pepsi product was losing ground to Coke in the United States and abroad, and Diet Pepsi had slipped to fourth among soft drinks (behind Coca-Cola’s Sprite citrus soda). Even the fast-food chains that had provided Pepsi with substantial revenue growth over the prior two decades — Pizza Hut, Taco Bell, and Kentucky Fried Chicken — were experiencing declining revenues.  Only the Frito-Lay snack division continued to outperform its rivals.  In 1997 Pepsi spun off its fast-food operations into an independent company called Tricon.
When it acquired Pizza Hut and Taco Bell in the 1970s, Pepsi seemed intent on becoming the world’s largest fast-food vendor.  … Read the rest
Case Study on Entrepreneurship: Rashmi Garments
Mrs. Rashmi Agarwal, who is a post graduate in Economics, has established Rashmi Garments, in May, 1987, by installing two machines — one her own and the other purchased from a local dealer, with a total investment of Rs. 20,000. The idea of starting her own business came in 1984, when she saw an advertisement in the newspaper for a one month Entrepreneurship Development Programme (EDP) being conducted by the Small Industry Service (SISI), Okhla, New Delhi. She learnt how to start her own venture.
Feeling encouraged, she decided to start a garment unit as she had learnt something about garments during her school days.… Read the rest
Case Study on Entrepreneurship: Ted Turner
Ted Turner, founder of Turner Broadcasting System, is an entrepreneur who loves living on the edge. Who else would buy an unprofitable Metro-Goldwyn-Mayer film studio for $ 1.6 billion? Who else would bet on producing the Goodwill Games with U.S. versus Soviet athletes at a cost of about $ 50 million? Who else would report that “the thrill of victory is everything we imagined it would be,” following the triumph of Turner’s Atlanta Braves in the 1995 World Series, following three consecutive, unsuccessful trips to the playoffs?
Robert Edward Turner III was born in 1938, and his boyhood was spent primarily in Savannah, Georgia.… Read the rest