What Is Customer Lifetime Value (CLV)?

Marketing Management

Customer Value Analysis (CVA)

Marketing Management

What You Need to Master SEO in 2024

General Business Articles

6 Secrets to Successful Franchise Leadership

General Business Articles

8 Side Hustles You Can Start Today

General Business Articles

What Is Customer Lifetime Value (CLV)?

While some companies aim to grow their customer base, the successful ones recognize the importance of increasing customer lifetime value. Loyal customers offer more value to your business‐generating over 10x more revenue. Customer lifetime value is an important concept to understand from a marketing standpoint.  The cost of obtaining a customer and gaining that first sale is often much higher than the costs of maintaining the relationship with the customer.

Customer lifetime value (CLV) is a critical metric used to estimate the value of each customer you acquire. It validates whether you’re actually producing a profit. Several companies strive to increase customer lifetime value because they believe it’s a good indicator of business performance.… Read the rest

Abey Francis

Customer Value Analysis (CVA)

Whatever product a marketer has to offer in the market, one thing is sure, it’s going to get competition. It depends on the product type and marketplace what degree of competition it’ll get. In highly competitive marketplace, managing the non-price purchase and satisfaction drivers that matter most to customers can positively impact market share. Customers make purchase decisions based on how valuable they perceive the quality of available products or services as they relate to price. Those organization’s that are perceived to offer low value are highly unlikely to attract new customers and retain their existing customers. In a highly competitive market, an organization’s competitive position is determined by the perceived value of its products and services, relative to the competition.… Read the rest

Abey Francis

What You Need to Master SEO in 2024

Search engines will continue to play a major role in consumer culture. Businesses today have realized that they need to go over and beyond to make sure their names are at the top of the search engine results pages. With Google’s recent algorithm overhauls that highlight quality content even more, the playing field for SEO is just getting more complex. 

In 2024, the same SEO strategies that catapulted many brands to the top before will be obsolete. There’s more that needs to be done to understand buying patterns and harness the powers of AI to make sure your business gets the attention it deserves.… Read the rest

Abey Francis

6 Secrets to Successful Franchise Leadership

In the ever-evolving landscape of business, the franchise model stands out for its unique blend of uniformity and adaptability. Leaders in this space have the opportunity to take a stable, successful brand, and scale it to its limits. As such, the skill set required is much different to running an ordinary business. To excel, one must strike a delicate balance between consistency and flexibility, deeply understand the brand, and foster a culture of patience and astute hiring. In recognition of these factors, this article will develop six tools and techniques for franchise leaders to implement immediately.

1. Understanding What is Context Dependent and Independent

Franchises differ from ordinary businesses in one major way, they leverage the same, or a very similar business model across various contexts.… Read the rest

Abey Francis

8 Side Hustles You Can Start Today

Looking to make some extra money on the side? With some hustle and motivation, you can start several promising side hustles today with little investment or experience needed. Whether you want to tap into your creative talents or leverage skills you already have, here are eight ideas to start boosting your bank account now:

1. Do Online Freelance Work

Websites like Upwork, Fiverr and PeoplePerHour connect freelancers to businesses or individuals needing help with graphic design, writing, data entry, virtual assistance and much more. Sign up for an account, build a profile showcasing your skills and experience, then start bidding on projects or creating gigs that clients can browse and purchase.… Read the rest

Abey Francis

How To Improve Your Finances in 2024

Improving your finances is a continuous journey, one that requires dedication, strategic planning, and a clear understanding of your current financial health. In 2024, it’s no different. With a new set of challenges and opportunities, individuals are seeking ways to enhance their fiscal stability and growth. Ensuring you’re on the right path to financial wellness is key to achieving your life goals. Keep reading to uncover insightful ways to strengthen your financial footing in the year ahead.

Leveraging Technology and Apps for Financial Management and Savings

In this digital age, using technology for financial management has never been more accessible or efficient.… Read the rest

Abey Francis