Instagram is one site that can help you brand your company, but only if you do it right. Images are the most popular medium for companies to sell their products on Instagram. The photos you pick and the way you use them influences the impact of your Instagram posts. It’s why you should ensure that each image makes the statement you want it to. Are you looking to boost traffic to your e-commerce site, introduce a new product or increase engagement? The correct images can achieve all these objectives and more. A few tips on editing Instagram photos can save your marketing campaign a lot of trouble.
Know Some Basic Rules
The rule of thirds is one that you shouldn’t forget when editing your images for a brand’s Instagram page. By this rule, an image sits on a grid that divides the photo into three equal parts. The result is a picture that is slightly off to the centre, allowing it to attract the attention of your page visitors. Another rule to observe is that of having an odd number of objects on display, whenever possible. Three or five items on display will tend to have a bigger impact than two or four.
Draw Attention with Captions
The right words to accompany your photo can make a significant difference when luring audiences. A caption can add depth and weight to your images. The best Instagram captions reflect the voice of your brand. Be concise and interesting to captivate your followers. Hashtags add a nice touch because they highlight the crucial aspects. For instance, a photo of your new women’s boots with the hashtag #winterwear #winter2020 says a lot about your collection. Try to limit the caption to four hashtags.
Proper Use of Negative Space
Negative space is all that unused part around the image. How you use this space affects the photo and what it can do. You can edit the negative space to make the picture pop, drawing the attention of the viewer. Negative space goes a long way in creating emphasis. The type of statement you want to make will guide you on what to do with the negative space. Remember to avoid too much clutter as it might take eyeballs away from the central piece.
Pick Suitable Editing Apps
Photo editing apps can save you a considerable hassle when creating Instagram posts. Editing tools have features like exposure adjustment, image tuning and tonal contrast that can help get the right balance on your photos. As these tools become sophisticated, users have endless options. You can find an app that allows you to add light or shadows to only some parts of a picture. The range of controls at your disposal varies across editing apps. Understand your image editing needs before choosing an Instagram photo editing app.
Images can build or ruin your Instagram marketing campaign. Invest in quality photos and good editing tools. Your Instagram page is an extension of your brand. Therefore, make sure it leaves a lasting impression on visitors. Take the time to create pictures that drive traffic to your website.