Why Business Models Matter in Business?

Modern Management Concepts

What is Corporate Philanthropy?

Business Ethics

Stakeholder, Dynamic Capabilities and Sustainable Development Approaches to Strategic Management

Strategic Management

Importance of Innovation Strategies in Organizations

Modern Management Concepts

Becoming a Better You: A Guide to Self-Learning While Working Full-Time

General Business Articles

Protocols used for Voice over Internet Protocol (VoIP)

Voice over Internet Protocol known as VoIP is a relatively new technology whose transmission is based on Packet Switched Networks. It allows making voice calls over the internet broadband connections instead of the using conventional PSTN landlines. It allows calling on another computer and as well as other telephone numbers and mobiles. It therefore provides all the services like a telephone with the addition of some other facilities due to the internet media. VoIP services can be seen as the commercial realization of the Network Voice Protocol which came into being in 1973. VoIP services are increasing at an exponential rate due to the low cost calls. It only requires the setup of the data network transmissions and the call Continue reading

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Abey Francis

Components of Voice Over Internet Protocol (VoIP)

VoIP stands for Voice over Internet Protocol. It is a technology that lets you make telephone calls over the Internet, rather than a regular phone line. Which is almost always cheaper.  VoIP works by using a network technology known as Packet Switching Network whereas landline telephones use the Circuit Switching Network. This is referred to as the Public Switched Telephone Network. The main difference between Packet Switching and Circuit Switching is that Packet Switching uses (data) or Packets and sends them over the Internet while Circuit Switching is accomplished by using electrical circuits to make a telephone connection. Circuit Switching is like the old Switchboard operators, frantically trying to connect the right caller with the receiver. Packet Switching is used Continue reading

Abey Francis

Voice Over Internet Protocol (VoIP)

Voice over Internet Protocol or Voice over IP or VoIP is a general term for a family of transmission technologies for delivery of voice communications over internet protocol networks such as the internet or other packet-switched networks. Other terms frequently encountered and synonymous with voice over internet protocol are internet protocol telephony, internet telephony, voice over broadband, broadband telephony, and broadband phone. Internet telephony refers to communications services – voice, facsimile, and/or voice-messaging applications – that are transported via the internet, rather than the public switched telephone network. Definition of Voice Over Internet Protocol (VoIP) Voice over internet protocol can be defined as the ability to make telephone calls and to send facsimiles over internet protocol- based data networks with Continue reading

Abey Francis

Does Marketing of Brand Help?

Does Marketing of Brand Help? We take guidance from the definition of brand as a promise of value that is… Unique Relevant Sustainable These three dimensions of all brands point the way for marketers to create value inside any organization. Regardless of its role and expectations, marketing will win respect when it is recognized as a contributor of value that is unique (not generated by any other area, department or function), relevant (supporting results for the organization) and sustainable (ongoing and lasting). 1. Unique Value The unique value of marketing is its focus on customers. More than any other function, marketing leads the way for the organization to understand, attract and keep customers. While by no means an exclusive domain, Continue reading

Abey Francis

Reinforcing Brands – Brand Reinforcement and Revitalization Strategies

Managing brand equity involves reinforcing brands or, if necessary, revitalizing brands. Brand equity is reinforced by marketing actions that consistently convey the meaning of the brand to consumers in terms of: 1) What products the brand represents; what core benefits it supplies; and what needs it satisfies; and 2) How the brand makes those products superior and which strong, favorable, and unique brand associations exist in the minds of consumers. The most important consideration in reinforcing brands is the consistency of the marketing support that the brand receives both in terms of the amount and nature of that support. Consistency does not mean that marketers should avoid making any changes in the marketing program — many tactical changes may be Continue reading

Abey Francis

Brand Equity Management System

Brand equity is defined and a comprehensive framework is described that incorporates recent theoretical advances and managerial practices in understanding and influencing consumer behavior. This framework identifies sources and outcomes of brand equity and permits tactical guidelines as to how to build, measure, and manage brand equity, as will be developed further in other sections of the paper. Customer-Based Brand Equity Understanding the needs and wants of consumers and customers is at the heart of marketing. A brand equity framework should therefore recognize the importance of the customer in the creation and management of brand equity. Accordingly, customer-based brand equity is defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand. A Continue reading

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Abey Francis
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