Importance of Work-Life Flexibility

Human Resource Management

Work Life Balance and Wellness in Organizations

Human Resource Management

What is Work Life Flexibility?

Modern Management Concepts

The Relevance of Stakeholder Management in International Business Context

International Business

Why Business Models Matter in Business?

Modern Management Concepts

Applications and Benefits of Voice Over Internet Protocol (VoIP)

Voice communication will certainly remain a basic from of interaction for all of us. The public switched telephone network simply cannot be replaced, or even dramatically changed, in the short term (this may not apply to provide voice networks, however). The immediate goal for voice over internet protocol service providers is to reproduce existing telephone capabilities at a significantly lower “total cost of operation “and to offer a technically competitive alternative to the public switched telephone network. It is the combination of Voice over Internet Protocol (VoIP) with point-of-service applications that shows great promise for the longer term. The first measure of success for voice over internet protocol will be cost saving for long distance calls as long as there are no additional constraints imposed on the end user. For example, callers should not be required to use a microphone on a pc. voice over internet protocol provides a competitive Continue reading

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Abey Francis

Protocols used for Voice over Internet Protocol (VoIP)

Voice over Internet Protocol known as VoIP is a relatively new technology whose transmission is based on Packet Switched Networks. It allows making voice calls over the internet broadband connections instead of the using conventional PSTN landlines. It allows calling on another computer and as well as other telephone numbers and mobiles. It therefore provides all the services like a telephone with the addition of some other facilities due to the internet media. VoIP services can be seen as the commercial realization of the Network Voice Protocol which came into being in 1973. VoIP services are increasing at an exponential rate due to the low cost calls. It only requires the setup of the data network transmissions and the call services can be used on this data network which lowers the cost of the VoIP calls very low as compared to other services. The development of standards or ‘protocol’ for Continue reading

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Abey Francis

Components of Voice Over Internet Protocol (VoIP)

VoIP stands for Voice over Internet Protocol. It is a technology that lets you make telephone calls over the Internet, rather than a regular phone line. Which is almost always cheaper.  VoIP works by using a network technology known as Packet Switching Network whereas landline telephones use the Circuit Switching Network. This is referred to as the Public Switched Telephone Network. The main difference between Packet Switching and Circuit Switching is that Packet Switching uses (data) or Packets and sends them over the Internet while Circuit Switching is accomplished by using electrical circuits to make a telephone connection. Circuit Switching is like the old Switchboard operators, frantically trying to connect the right caller with the receiver. Packet Switching is used to transfer data all across the Internet including E-mail. Packet Switching converts audio formats into data packets and transmits them over the Internet, then reassembles them on the other person’s Continue reading

Abey Francis

Voice Over Internet Protocol (VoIP)

Voice over Internet Protocol or Voice over IP or VoIP is a general term for a family of transmission technologies for delivery of voice communications over internet protocol networks such as the internet or other packet-switched networks. Other terms frequently encountered and synonymous with voice over internet protocol are internet protocol telephony, internet telephony, voice over broadband, broadband telephony, and broadband phone. Internet telephony refers to communications services – voice, facsimile, and/or voice-messaging applications – that are transported via the internet, rather than the public switched telephone network. Definition of Voice Over Internet Protocol (VoIP) Voice over internet protocol can be defined as the ability to make telephone calls and to send facsimiles over internet protocol- based data networks with a suitable quality of service and a much superior cost/benefit. Equipment producers see Voice over Internet Protocol (VoIP) as a new opportunity to innovate and compete. The challenge for then Continue reading

Abey Francis

Does Marketing of Brand Help?

Does Marketing of Brand Help? We take guidance from the definition of brand as a promise of value that is… Unique Relevant Sustainable These three dimensions of all brands point the way for marketers to create value inside any organization. Regardless of its role and expectations, marketing will win respect when it is recognized as a contributor of value that is unique (not generated by any other area, department or function), relevant (supporting results for the organization) and sustainable (ongoing and lasting). 1. Unique Value The unique value of marketing is its focus on customers. More than any other function, marketing leads the way for the organization to understand, attract and keep customers. While by no means an exclusive domain, marketing is uniquely absorbed with this external focus in holistic terms. Marketing’s contribution to the organization is to lead the way in customer focus by bringing the customer perspective inside Continue reading

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Reinforcing Brands – Brand Reinforcement and Revitalization Strategies

Managing brand equity involves reinforcing brands or, if necessary, revitalizing brands. Brand equity is reinforced by marketing actions that consistently convey the meaning of the brand to consumers in terms of: 1) What products the brand represents; what core benefits it supplies; and what needs it satisfies; and 2) How the brand makes those products superior and which strong, favorable, and unique brand associations exist in the minds of consumers. The most important consideration in reinforcing brands is the consistency of the marketing support that the brand receives both in terms of the amount and nature of that support. Consistency does not mean that marketers should avoid making any changes in the marketing program — many tactical changes may be necessary to maintain the strategic thrust and direction of the brand. Unless there is some change in the marketing environment, however, there is little need to deviate from a successful Continue reading

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