Profit Maximization Under Price Discrimination
The aim of the discriminating monopolist is to maximize profits. We can thus derive the condition of profit maximization under price-discrimination by extending the normal theory of the firm to a case where there are two or more markets instead of just one market. We can build up the theory of profit maximization on the basis of certain assumptions : There are two markets A and B. The aim of the monopolist is to maximize profits. He enjoys monopoly position in both the markets. The elasticity of demand for the product in the two markets is different (This is perhaps the most essential condition for price discrimination to be profitable). Price discrimination, according to Stonier and Hague “will be profitable only if elasticity of demand in one market is different from elasticity of demand in the other. In general, it will pay a monopolist to discriminate Continue reading