Blue Ocean Strategy

Blue Ocean Strategy Blue ocean strategy was coined by professors  W. Chan Kim and Renee Mauborgne  in their book “Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant” (2005).  Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the Blue Ocean Strategy theory to life.  This strategy gives a new approach to the formation of new business strategies for all businesses.  Blue  ocean  strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers. Blue ocean strategy is to defined, in red oceans, existing industries and businesses, an unknown market space that has never been tapped by any player in the current industry. In Red oceans, competition is severe; existing players try to outperform their rivals by using Continue reading