Motorola mobility, which was previously known as the mobile devices division of Motorola, until January 2011 when it was separated. The company produces smart phones, set top boxes, end to end video solutions and cable modems. As soon as automobiles were becoming popular, Motorola helped with entertaining the passengers, as it introduced the world’s first commercial portable cell phone. On the other Hand, Google a privately held company, founded by Larry page and Sergey Brin, two Phd students at the university of Stanford, it has been focused on technology innovations to help its users find the information with unprecedented levels of ease, accuracy and relevancy.… Read the rest
Business Analysis Case
Case Study: IBM’s Turnaround Under Lou Gerstner
“Who Says Elephants Can’t Dance” describes how Louis Gerstner lead the organizational turnaround at IBM when it was at the verge of extinction. Louis Gerstner was the chairman and CEO of IBM from April 1993 to March 2002. Before joining IBM, he had worked on various consulting assignments at McKinsey and led successful organizational changes at American Express and RJR Nabisco.
During the early nineties, IBM was rapidly losing its market share in most of the markets it catered to its competitors. The management was planning to break the organization into individual businesses. Soon after his appointment as CEO, Gerstner identified that the unique competitive advantage of IBM was due to its scale and broad-based capabilities, and therefore advocated that “keeping the company together” will help IBM to utilize this unique advantage by positioning itself as software integrator.… Read the rest
Case Study: Business Innovation Lessons from Salesforce.com
Salesforce.com was founded in 1999 by Marc Benioff. A former executive at Oracle, he dreamed up the concept while on sabbatical in Hawaii and India. After noticing the success of consumer websites like Amazon.com, he saw the potential for the Internet to be a goldmine for business consumers and set out on his plan to create his own startup business. After considering a human resources endeavor, his first venture was Customer Relationship Management (CRM), with an idea that his software would be easy to use and inexpensive, a vast improvement over similar items already on the market. Salesforce.com has become a platform for business owners and managers to buy subscriptions for software that has many business applications, like service and support, marketing and, of course, sales.… Read the rest
Case Study: Lenovo’s “PC Plus” Strategy
Lenovo is the largest personal computers (PC) maker in the world as ranked by IDC, but global PC market is a  hyper-competitive  market with tough competition from competitors like HP, DELL and Acer. The industry also suffers from low profit margins too where Lenovo’s profit margin is around 2% only compared to Apple’s profit margin of 25-30%. Also the PC market itself is declining as consumers are buying more tablets and smartphones which is affecting the sales of desktop computers and laptops. All these factors have pushed Lenovo to adopt a new business strategy called as “PC Plus” Strategy, which covers terminal products like PCs, smart phones, table PCs and smart TVs.… Read the rest
Case Study: The Rise and Fall of Nintendo Wii
Nintendo was founded in Kyoto, Japan, in 1889 under the name of Nintendo Koppai by  Fusajiro Yamauchi. They made decks of playing cards, known as Hanafuda,  in Japan. The cards were made by hand originally and became very popular. As demand soared,  Yamauchi hired assistants to mass-produce his cards and he opened up a second shop in Osaka.  Nintendo took off as one of the largest card makers in the world and maintained that status until the 1950’s.  In 1963, Nintendo Playing Card Co. became, simply, Nintendo Co. Hiroshi Yamauchi,  unimpressed with the limitations of the playing card industry, began to seek out other ventures.  … Read the rest
Case Study: Reasons Behind the Collapse of Research in Motion (RIM)
Jim Balsillie and Mike Lazaridis are running Research in Motion (RIM) as co-CEOs since 1993 successfully until 2011 and the company had been through a turbulent year. Analysts and investors believe that co-CEOs are ruining the company. Lazaridis takes care of the technical side (Engineering & R&D) and Balsillie is responsible for the Finance, sales and marketing.  Lazardis built Blackberry, a device which was a new type of wireless handheld solution  for companies and it created an uncontested market space with in the enterprise segment and companies saved time and money because employees can access email almost from any place at any time without having to go back to the office.… Read the rest