Case Study on Entrepreneurship: Ted Turner

Ted Turner, founder of Turner Broadcasting System, is an entrepreneur who loves living on the edge. Who else would buy an unprofitable Metro-Goldwyn-Mayer film studio for $ 1.6 billion? Who else would bet on producing the Goodwill Games with U.S. versus Soviet athletes at a cost of about $ 50 million? Who else would report that “the thrill of victory is everything we imagined it would be,” following the triumph of Turner’s Atlanta Braves in the 1995 World Series, following three consecutive, unsuccessful trips to the playoffs? Robert Edward Turner III was born in 1938, and his boyhood was spent primarily in Savannah, Georgia. As a boy, he was an enthusiastic reader of books about heroes, from Horatio Hornblower to Alexander the Great. Unsuccessful in playing any of the major sports, he turned to one that required no special physical attributes but relied on the ability to think, take chances, Continue reading

The Need for Entrepreneurship

Entrepreneurship is the act of being an  entrepreneur, which is a French word meaning “one who undertakes an endeavor”. Entrepreneurs assemble resources including innovations, finance and business acumen in an effort to transform innovations into economic goods. The most obvious form of entrepreneurship is that of starting new  businesses; however, in recent years, the term has been extended to include social and political forms of entrepreneurial activity. The concept of entrepreneurship has a wide range of meanings. On the one extreme an entrepreneur is a person of very high aptitude who pioneers change, possessing characteristics found in only a very small fraction of the population. According to A.H. Cole, “Entrepreneurship is the purposeful activity of an individual or group of associated individuals, undertaken to initiate, maintain or aggrandize profit by production or distribution of economic goods or services”. Entrepreneurship promotes small business in the society. Government has accepted the fact Continue reading

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