According to various authors, quality improvement and management has become a subject of great importance in organisations. Quality Management focuses on the overall process of a system rather than just concentrating on results, it is the determination and implementation of the quality policy with regard to the organisation. Many organisations throughout the world have started to realize the potential it holds for them and have therefore adopted new philosophies focused on quality management rather than just being focused on the end results. Some organisations already implementing the ISO 9001 Quality Management System are wondering is it worth maintaining and what significance does it hold for the company? Empirical studies have shown that Quality Management does indeed have a positive effect on the various business functions (Piskar & Dolinsek, 2006) and therefore calls for a deeper look. The empirical studies were undertaken through questionnaires during 2002 in Slovenia. 212 Companies that Continue reading
Literature Reviews
Literature Review – Social Media Marketing Strategies
Social Media Coming to Age in Business Social media has a long history when compared to what people know nowadays. Facebook and other social media platforms exist as a natural outcome of the evolution of the social media development that has occurred for several centuries. It is evident that letters served as the earliest communication methods. They were delivered by hand from the sender to the recipient. When it comes to analyzing the history of social media, one may see that the earliest postal services existed as early as 550 B.C (Hakansson, 2015). Despite the development, the messages became short (Parveen, Jaafar, & Ainin, 2015). The business industry also continued to grow due to friendly economic policies and various incentives that existed in the market. The development of supercomputers after the 1940s saw the creation of networks between computers and consumers. The situation influenced the development of the internet. The Continue reading