To truly build a brand that leaves an indelible imprint on the hearts and minds of audiences, event marketers must adopt a more strategic, holistic approach.
When it comes to building brands, events and  meetings have become powerful tools in the arsenals of marketers  and event professionals. Event marketing can tie a brand to a valuable  experience; and the event itself allows brands to engage in a  high-touch environment where deeper connections between brands,  customers, prospects, vendors, and partners can be forged.
A well-executed event can build market share, grow profits, and increase  brand equity by creating a stronger and more meaningful connection  between a brand and its audience.… Read the rest