Today, with the internet boom, entrepreneurs have become one of the most dynamic forces in the economy. Entrepreneurs are now driving the technology boom, which is itself driving much of the world’s economic growth. This makes entrepreneurs very important from a macro-economic perspective. They have become a broader economic phenomenon that has a major impact on the economy. As the globalism of business becomes even more widespread, this impact will be felt even more deeply. Entrepreneurs are already becoming a major force in developing nations and in the economy worldwide. The scope of what entrepreneurship involves will continue to change and evolve as the world continues to change and evolve, and yet there are some common issues of how to start a business, how to finance the business, how to run the business that within this community we can share and learn from each other. While we still have many Continue reading
Business Articles
Smart Ways to Market Your Manufacturing Company
Manufacturers are uniquely placed in the modern business landscape. Unlike the majority of retailers and independent traders, manufacturers have always relied more on word of mouth and customer loyalty. Now, with overwhelming access to digital marketing strategies, manufacturing companies all around the world are expanding their audiences in both strategic and organic ways. Online marketing and modern business tactics have transformed the potential for manufacturers of all shapes and sizes. If your manufacturing business is not using digital marketing, then here are the best options to start with that will help to ensure that you do not fall behind your competitors. Become a Thought Leader If you want your business to grow, then you need to use effective marketing that will demonstrate your expertise, professionalism, and experience in your field. Your audience will be more likely to develop both trust and loyalty if they know that you are a trusted Continue reading
Basic Tips on Effectively Obtaining & Leveraging Customer Feedback
In business, customer feedback is the basis of maintaining sales and a positive corporate image. Many studies show that over 83% of customers value the opinion of their friends and families while they are about to make a significant purchase decision. Moreover, most internet shoppers will check your review on Yelp, Angie’s List and other review sites before making a purchase decision. It is, therefore, crucial to have in place mechanisms to not only obtain feedback from your customers but also utilize it for the betterment of your business. However, obtaining positive and handling negative feedback can be rather complex. These few tips will steer you in the right direction: Use a survey When designing a survey, place open-ended questions first to encourage your customer to put out their thoughts without limitations. You can add multiple choice or scales later on. Remember to have as few as five questions and Continue reading
Tips for Managing a Chaotic Meeting
When you have strong-minded people at work, you can expect your meetings with them to be chaotic. Even if you already prepared well or you have a clear agenda, it will still be difficult to finish on time. At some point, people will start fighting with each other. Everyone seems to have great ideas. No one wants to give up on their suggestions. If you are the team leader, you need to diffuse the situation before you get stuck. You want to accomplish a lot at the meeting, especially if it involves your next marketing strategy. You need to remember these tips to help you organise a chaotic session. Establish a clear process Before you begin the meeting, it is essential that everyone knows what is going to happen. You also need to speak with everyone involved about the issues you are raising and hear their side. During the meeting, Continue reading
Combining Sales and Marketing for Unprecedented Growth
In many businesses, sales and marketing exist as separate entities. There is a marketing department, and a sales department, and rarely do the two meet anywhere in the middle. This is a shame. Bringing marketing and sales together to create a cohesive plan and consistent message is one of the best ways to grow your business. The Right Spot in the Journey As you know, the job of the marketing department — or just the marketing person in a small firm — is to present your business to potential customers as a viable option for their problem. To improve conversions and boost the bottom line, the marketing and sales processes will be combined to make sure people are coming into the sales funnel at precisely the right point, based on their qualifications. For example, a potential customer or client who is almost ready to purchase will be brought into your Continue reading
7 Ways Companies Can Improve Their Recruitment Process
Companies must scout for new talent to build companies and fill vital positions within their organizations. Current statistics show a perceived shortage in talent among 42% of employers. This means that many companies are finding it increasingly difficult to find candidates for essential roles in their businesses. Improving your recruitment process can give you an advantage when looking for new talent.  Improve the Interview Process Top recruits understand what a quality interview process looks like. Good candidates are just as much interviewing the interview as much as the interview is interviewing them. Structure your interview process with this in mind. Make sure the candidate’s resume is thoroughly reviewed before the meeting. Pay Closer Attention to Job Postings The mistake many companies make is that they post a job and fail to pay close enough attention to its effectiveness or visibility to job seekers. If your job posting is not Continue reading