History and Background of Starbucks

Starbucks Corporation is an international coffee and coffee house chain based in Seattle, Washington, United States. It opened as a single small store opened in 1971 and became a coffee giant at the end of the millennium. Starbucks has led a coffee revolution in the United States and beyond. The store was opened by 3 men: Jerry Baldwin, Zev Siegl and Gordon Browker. Starbucks for first nine months bought coffee from Peet’s Coffee. Within first decade Starbucks opened five stores. In 1983, Starbucks bought Peet’s Coffee the same year, Howard Schultz who was hired in 1982 to manage the company’s retail sales and marketing, took a buying trip to Italy, where another coffee revelation took place. He visited Milan’s famous espresso bars and captivated by the culture of coffee and the romance of Italian coffee bars. He returned home determined to bring that type of culture to the United States … Continue reading History and Background of Starbucks