MBA Knowledge Base

Becoming a Better You: A Guide to Self-Learning While Working Full-Time

Working almost any full-time job can be taxing. Finding time to learn a new skill or get a degree while maintaining productivity often seems like a near-impossible goal for those trying to pursue it. And yet, millions of people do it every day – and so can you. Imagine holding down that job while pursuing an AACSB online MBA – not easy, right? Even if you’re engaging in self-directed learning, you’re going to need that same level of discipline and commitment to get the results you’re after. But with determination, good time management, and a vision for what you want, anything is possible.… Read the rest

April 26, 2024April 26, 2024Abey Francis

Concept of National Innovation Systems

There is no widely agreed definition of national innovation systems. National innovation systems are built on the assumption that understanding the interconnectedness of the actors engaged in innovation is crucial to enhancing technical performance. Innovation and technological advancement are the outcomes of a multifaceted network of connections between actors who produce, transmit, and consume various types of knowledge. The manners in which these actors interrelate with one another as components of a social system of knowledge consumption and generation, and also the technology they employ, have a significant influence on a country’s creative performance. The most prevalent actors are public research institutions, universities, and commercial enterprises, as well as the individuals who work for them.… Read the rest

April 26, 2024April 26, 2024Abey Francis

Case Study: Henry Ford’s Contributions to Organizational Behavior and Leadership

Henry Ford, born in 1863 with his innovative ideas in producing motor vehicles and excellent engineering works went on to become the hero of people in the industry. His primary goal was always to produce petrol propelled motor vehicle and in 1896 he developed his first self propelled vehicle which he called the quadricycle. After a lot of struggles and legal battles, he founded the Ford Motor Company in 1903 with only $28000. He dreamed of making efficient affordable cars and in 1908 produced the popular model T. Henry Ford changed the world with his revolutionary ideas and transformed the motor industry with his leadership.… Read the rest

April 25, 2024April 25, 2024Abey Francis

De Bono’s Six Thinking Hats: A Creative and Critical Thinking Model

Creative thinking has always been one of the main aspects in the successful implementation of any business strategy. In the prospect of business growth and development, it is necessary to establish an effective decision-making approach, which will help to outline the company’s strengths and decrease the negative impact of weaknesses. The Six Thinking Hats technique is a framework for thinking and decision making introduced by a famous expert in the sphere of creative thinking, invented in the early 1980s – Dr. Edward de Bono, and is licensed by Advanced Practical Thinking (APTT), of Des Moines, Iowa. Organizations such as Prudential Insurance, IBM, Federal Express, British Airways, Polaroid, Pepsico, DuPont, and Nippon Telephone and Telegraph use the Six Thinking Hats method.… Read the rest

April 24, 2024April 24, 2024Abey Francis

What Is a Contact Center and Its Role in the Customer Journey?

The customer service landscape is rapidly evolving, with contact centers at the heart of this transformation. These hubs of communication are critical for engaging with customers across platforms, offering support, and delivering on customer expectations. Understanding what is a Contact Center and its function is vital for any business looking to improve its customer service. In this article, we will delve into the essentials of a contact center’s role in the modern customer journey, and how it can be the key to customer satisfaction and loyalty.

Understanding the Fundamentals of a Contact Center

A contact center is more than just a modern call center; it’s a central point from where all customer contacts are managed.… Read the rest

April 24, 2024April 24, 2024Abey Francis

What Is Customer Lifetime Value (CLV)?

While some companies aim to grow their customer base, the successful ones recognize the importance of increasing customer lifetime value. Loyal customers offer more value to your business‐generating over 10x more revenue. Customer lifetime value is an important concept to understand from a marketing standpoint. The cost of obtaining a customer and gaining that first sale is often much higher than the costs of maintaining the relationship with the customer.

Customer lifetime value (CLV) is a critical metric used to estimate the value of each customer you acquire. It validates whether you’re actually producing a profit. Several companies strive to increase customer lifetime value because they believe it’s a good indicator of business performance.… Read the rest

April 20, 2024April 20, 2024Abey Francis