Greenwashing – Meaning and Examples

Marketing ethics is an area that is crucial when it comes to marketing because ethics guide the moral principles that regulate marketing. In a simple definition, marketing ethics are the morals of marketing. There are both good and bad behaviors that make up the morals. Over the years, marketers have used the wrong principles to boost sales, especially through advertisements and promotions where customers are not told the truth about a product so that they can buy the product. There are many organizations that have been involved in corporate scandals that touch on ethics. Corporate scandals are unethical actions or illegal dealings that a company or its representative may engage in. In corporate ethics, marketers always try to be better decision makers because they want to make ethical decisions that avoid corporate scandals. Greenwashing Concept Greenwashing is the kind of marketing where the marketers deceive the customers that their products Continue reading

Diverse Production Modes Beyond Capitalism in Global Economy

Despite the predominance of capitalism as the mode of production in the current global economy, communism, independent production, slavery and feudalism have remained active in the production modes in the society. This analytical treatise attempts to explicitly explore the tenet of existence of other modes of production besides capitalism in the present society. Through the universal principles of intelligible strategies, governments across the globe are keen on production interventions that aim at protecting the infant companies. The governments operating on this assumption have to ensure their own survival by protecting their industries and trade policies. This action represents the communist production mode which is characterized by the need to serve self interest above the interest of the competitors. The prime principle of communism is featured by interconnected holistic phenomenon. The conscientious citizenship needs to perceive the global interrelationship since the world is marked with inclusive model of integration; the world explores several Continue reading

Case Study: Johnson & Johnson Firm After the US Opioids Crisis

Johnson & Johnson (J&J) has been one of the most trusted brands in the pharmaceutical industry given its long-running history of offering quality products and creating dynamic working conditions for its employees. However, following the US opioids crisis, which has claimed thousands of lives, drug companies, such as J&J are facing legal challenges that could force some entities out of business. The company is expected to face growing legal suits challenging its role in promoting the opioid crisis with damages amounting to billions of dollars. Starting from Ohio where J&J was ordered to pay 20 million USD to Oklahoma where a judge made a landmark ruling directing the company to pay 572 million USD for fueling the opioids epidemic, many more such cases are expected to be filed in the future. Even though court rulings can be contested, the company will ultimately be forced to pay certain amounts of money Continue reading

Fordism – Meaning, Concept, Contributions, and Critiques

Economists and philosophers have developed many theories that explain how organizations are managed and how they function. Managers look upon these theories when they are managing the organization. The theories have impacts on the organization in which they are applied. The impacts could either be positive or negative depending on how it is applied and the form and nature of organization in which it is applied. In fact, each theory has its strengths as well as shortcomings. It is, therefore, the duty of the managers to choose the theory that best fits their organization and that which contributes to organizational success. Among the theorists who have contributed to the theories that have had significant impacts on organizations is Henry Ford. Henry Ford is one of the most celebrated industrialists of all times. He is the one who founded the famous motor company known as Ford Motor Company, named after him. Continue reading

Marxism Perspective in Production

Karl Marx explains the concepts of production such as means, relations, and modes using the various economic systems. In the perspective of Marx, individuals engage in production because they have to fulfill a need. According to Marx, economic systems deal with the development of strategies and policies that govern the behavior and employment of the means of production. In the explanation of Marx, means of production are the initial components that determine production and facilitate efficient production processes. The basis of the argument that Marx advances is that the means of production comprise instruments of labor, for instance, machines, computers, factories, and equipment used in adding value to products. In addition, he argues that subjects of production include raw and natural resources that people manufacture, process, or design. Marx believes that when individuals devise the initial step of production, which entails arrangement of the means of production in an organized Continue reading

Case Study on Entrepreneurship: Mark Zuckerberg

Mark Zuckerberg was born on May 14, 1984, in White Plains, New York. He is arguably one of the most successful young entrepreneurs in the world. He is the current chairperson and Chief Executive Officer (CEO) of the social networking site Facebook. Zuckerberg has made a mark for himself on the global business arena as a strategic entrepreneur. Zuckerberg co-founded Facebook in 2004 with his five college friends at Harvard University. Although Mark did not finish his college education, he has managed to establish himself as one of the most influential people in the world. Statistics show that Facebook has reached more than one billion users. Through Facebook, Zuckerberg has made life better because keeping in touch with friends and family is much easier now. Zuckerberg is a world changer who identified a gap in society and provided people with an opportunity to have a better experience of life. In 2007, Continue reading