Management Case Studies

Management case studies are real-life examples of issues and problems found in particular workplaces or business organisations. Case study assignments give the opportunity to relate theoretical concepts to practical situations. Most case studies are written in such a way that the reader takes the place of the manager whose responsibility is to make decisions to help solve the problem. In almost all case studies, a decision must be made, although that decision might be to leave the situation as it is and do nothing.

Causes of the Recent Decline of Tesla

Case Study: Causes of the Recent Decline of Tesla

May 19, 2020 Abey Francis
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Management Case Studies

Tesla is a pioneering company that was founded in 2003 by a group of innovative and driven engineers. For years electric cars had a stigma for being worse than traditional gas-powered vehicles. The general public believed that a high-quality electric car could not exist. This is where Tesla stepped in, the firm quickly went to work crafting a high-end electric car and released the revolutionary Roadster sports car. The Roadster was considered a major feat because it could travel very far on a single charge unlike many other electric cars. The Roadster was a very physically attractive car that helped make the idea of riding around in an electric sports car seem like a sleek and cool thing.… Read the rest

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Case Study of Jack Welch: Leadership that Creates Innovation

Case Study of Jack Welch: Leadership that Creates Innovation

September 28, 2019 Abey Francis
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Management Case Studies

When Jack Welch became CEO of General Electric in 1981, he was only the 11th CEO the company had seen in its 120 years of existence. Although GE was a $13 billion a year company, it began showing signs of necessary change as it had reached the stage between maturity and decline. After 20 years at the helm, Jack Welch had turned General Electric (GE) into one of the world’s most successful companies. Welch increased GE’s market value from $13 billion to over $300 billion in 2001. He guided the once struggling company to what was then the biggest corporation in the entire world as well as the most profitable.… Read the rest

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Case Study of GUCCI - Transformation of Luxury Branding under Star Designer Strategy of Tom Ford

Case Study of GUCCI: Transformation of Luxury Branding

June 14, 2019 Abey Francis
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Management Case Studies

Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered customers with repair services. As the luggage business prospered, he opened his own workshop to produce his own design. The business in the 1920’s created huge profit and success however in the 1930’s Gucci began to face some challenges when the sanctions imposed on Mussolini. He faced shortage of imported leather yet this challenge gave him innovated idea of using new materials such as canvas and produced small leather goods, wallets and belts that are still big part of the Gucci company.… Read the rest

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Case Study of FedEx: Leveraging Information Technology to Grow Business

Case Study of FedEx: Leveraging Information Technology to Grow Business

July 2, 2018 Abey Francis
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Management Case Studies

Federal Express is a global express transportation and logistics company that offers customers a single source for global shipping, logistics, and supply chain solutions. It was founded in 1973 by Frederick W. Smith. Since its inception FedEx pioneered the express delivery industry. The company focused on the core business of express delivery and provided overnight delivery services to the customers globally. However, the transformation of businesses and customers from old economy to the new economy forced FedEx to reposition itself from ‘overnight delivery service’ to a ‘one-stop-shop’ for the entire logistics requirement of the business. The company became the logistics service provider of leading organizations, like, General Motors.… Read the rest

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Case Study on Entrepreneurship: Mary Kay Ash

Case Study on Entrepreneurship: Mary Kay Ash

April 16, 2018 Abey Francis
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Management Case Studies

The founder of Mary Kay Inc, Mary Kay Ash is an outstanding woman in the business in the 20 century. There are many successful entrepreneurs over the world but none as unique as Mary Kay Ash. She is a amazing speaker, motivator. Her achievements left a remarkable mark on American business industry and opened the door for women around the world to achieve their potential and a successful life. She is referenced to as one of the 25 Most Influential Business Leaders during the Last 25 Years in 2004. The United States were lowered to half mast for her when she died in 2001.… Read the rest

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FedEx Success Case Study

Case Study: FedEx Success Story

March 12, 2018 Abey Francis
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Management Case Studies

Federal Express was founded in 1971 as the “big idea” of charter airplane pilot Fred Smith. It launched its overnight air express business in 1973, and just 10 years later, it was the first U.S. company to top $1 billion in revenues in its first decade. Today, FedEx (its nickname, “FedEx,” officially became the company name in 2000) is the world’s largest express transportation company-almost 196,000 employees move more than 3 million items to more than 200 countries each business day, up from 110,000 workers and 2 million packages just five years ago! In 1990, FedEx became the first service company to win the Baldrige Award.… Read the rest

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