An Advertising agency is an organisation whose business consists in the acquisition of the right to use space of time in advertising media and the administration of behalf of the advertisers of advertising appropriations made by them. It renders advice and creative services for its clients. It does not sell any tangible products, but sells creative talents and past experience. Thus it is an organisation specially created for rendering services in advertising.
The services of an advertising agency in general can be summarized as follows:
- It makes the advertisements pleasant and serves the purpose.
- It can get the advertisements published at the appropriate times.