All memorable presentations have at least one story. And who doesn’t love a good story? Storytelling is a natural form of communication and an age-old tradition passed down for ages to help others understand backgrounds, experiences, beliefs and be remembered.
But although we all use storytelling in our day-to-day lives, we often underestimate its role in business. Needless to say, this will need to change.
Using stories as a tool in the corporate world is gaining a lot of attention. However, despite studies on this topic proving how well-crafted stories can be more persuasive and memorable, the value of this art has not been entirely accepted nor practiced.… Read the rest