According to various authors, quality improvement and management has become a subject of great importance in organisations. Quality Management focuses on the overall process of a system rather than just concentrating on results, it is the determination and implementation of the quality policy with regard to the organisation. Many organisations throughout the world have started to realize the potential it holds for them and have therefore adopted new philosophies focused on quality management rather than just being focused on the end results. Some organisations already implementing the ISO 9001 Quality Management System are wondering is it worth maintaining and what significance does it hold for the company?… Read the rest
Literature Reviews
Literature Review – Social Media Marketing Strategies
Social Media Coming to Age in Business
Social media has a long history when compared to what people know nowadays. Facebook and other social media platforms exist as a natural outcome of the evolution of the social media development that has occurred for several centuries. It is evident that letters served as the earliest communication methods. They were delivered by hand from the sender to the recipient. When it comes to analyzing the history of social media, one may see that the earliest postal services existed as early as 550 B.C (Hakansson, 2015).
Despite the development, the messages became short (Parveen, Jaafar, & Ainin, 2015).… Read the rest