Most of the retail site evaluation procedures use the concepts of “trading area adequacy” and the “trading area potential” to predict the total trading area business and the share of business a particular retailer can expect.
Read More: Trading Area Adequacy
Trading area potential, it is something, which is predicted ability of a trading area to provide acceptable support levels for a retailer in future. The two important concepts in trading area potential are residential support levels and non-residential support levels.
Residential Support LevelsA retailer is to concentrate on the most important source of business, namely the area’s residents, after sufficiently identifying the gross trading area.… Read the rest