The retail store’s exterior is responsible for attracting the passers by both actual and potential customers to induce them to enter the store. The store’s interior is much more important than the exterior as it welcomes the actual consumer.
The layout and design of a retail store communicate a significant amount of information about the retailer to the consumer. The retail store’s interior must contribute to the retailer’s fundamental objectives of minimizing operational expenses and maximize sales and consumer satisfaction, therefore, profits. To attain these goals, the store’s interior not only must be inviting, comfortable and convenient for the consumer. It must also permit the retailer to use the interior space efficiency and effectively. … Read the rest