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Retail Management Archives - Page 5 of 9 - MBA Knowledge Base

Elements of Retail Store Interior Design

The retail store’s exterior is responsible for attracting the passers by both actual and potential customers to induce them to enter the store. The store’s interior is much more important than the exterior as it welcomes the actual consumer.

The layout and design of a retail store communicate a significant amount of  information about the retailer to the consumer. The retail store’s interior must contribute to the retailer’s fundamental objectives of  minimizing  operational expenses and  maximize  sales and consumer satisfaction, therefore,  profits.  To attain these goals, the store’s interior not only must be inviting, comfortable and convenient for the consumer. It must also permit the retailer to use the interior space efficiency and effectively.  … Read the rest

Interior Design Considerations in Retail Store Design

The interior design of the retail store determines the way the merchandise is  stored and offered for sale. The interior design should allow easy access to merchandise  for customer. There are several layout patterns that enhance the customer’s access  to goods. The interior also projects an image to the shopper that should be  consistent with that conveyed by the store’s promotion, price, and merchandise  and with the exterior design. The store interior must make the customer  comfortable and encourage shopping.

The objective of layout management is to obtain the maximum benefits  from the space available. There are issues that retail managers should consider  when they make layout decision:

1.… Read the rest

Exterior Design Considerations in Retail Store Design

The exterior design of any retail store must protect the interior from the outside elements (heat, dust, humidity, light etc.). Just as  important, it also serves to convey information to potential customers. The  exterior is first part of the store that potential customers see. They will determine  from the outside whether or not they wish to enter and shop. It is critical that the  outside of the store gain the attention of customers and entice them to enter. If the  outside does not reflect an image appropriate to customers, they will not enter into the store.

The important exterior design considerations  for the retail store  design are:

1.… Read the rest

Retail Store Design

Store design is the architectural character or decorative style of a retail store that  conveys to the customer “what the store is all about.” Retail stores vary so much in kind, size,  and geographical location that it is difficult to generalize about design. The architecture of  the store’s exterior creates an initial impression. For example, if a  retailer chooses to  remodel an older Victorian home, the customer will get a different impression from that of  a store in the mall.

Because of continued pressure on costs, newer designs reflect  a closer attention to all details including store size. The drive to reduce inventory levels  has forced a move to smaller stores, because a large store with less merchandise looks  as though it is going out of business.… Read the rest

Concept of Planned Shopping Centers

The expansion of suburbia brought with it planned residential  developments. These new sub divisions were connected by many new city streets  and through fares along which retail businesses could be established. The notion  of the planned shopping center was born. Developers could plan multi store  facilities that would serve the needs of these new  neighbor  hoods with grocery,  drug, and apparel goods. With the availability of large tracts of relatively cheap  undeveloped land located many miles from the inner city, but close to these new  living areas, large  centers  could be designed that would offer one stop shopping  to entire clusters of residential areas.… Read the rest

Freestanding Retail Locations

This type of retail store stands alone, physically separate from other retail  stores. It does not enjoy the same benefits that shopping  centers  offer from the  stand point that customer of a free standing retail store must have made a special trip to  get there. Shoppers are not “just next door” and decide to walk in as they could in  a mall or strip center. Freestanding locations constituted about 22 percent of all  retail space, and a recent survey of retailers shows that this category leads all  others for future importance.

Drive in locations are special cases of freestanding sites that are selected for the  purpose of satisfying the needs of customers who shop in their automobile.… Read the rest