Organizational Health – Concept, Dimensions, and Characteristics

Management Concepts

Organizational Health Approach – Building a Strong Workplace

Modern Management Concepts

Participative Management – Workers Participation in Management

Human Resource Management

Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Case Study: L’Oreal’s Promotional Strategies in Indian Cosmetics Market for Garnier

Garnier has been very active and upfront in adopting new promotional techniques to market its products. The company follows a very popular technique to advertise and market its products that is the Viral Marketing policy. Viral marketing is a term coined to define the productive ways a marketing message is made available. And corporate are using the medium to circulate brands and brand messages. The idea has caught on like a virus, as efficiently as Information Technology has entered households and businesses. Firms are now structuring their businesses in a way that allows them to grow like a virus and lock out the existing brick and mortar competitors through innovative pricing and exploitation of competitors’ distribution channels. The beauty of this marketing technique is that none of it requires any marketing. Customers, who have caught the virus, do the selling. Viral marketing describes any strategy that encourages individuals to pass Continue reading

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Foreign Exchange Control in India

Any transaction in foreign Exchange is governed by Foreign Exchange Management ACT 1999. The FERA had its origin by defense of India rules (DIR) 1935. This control was exercised in order to ensure the foreign exchange particularly due to severe constraints on exchange reserve due to Second World War. Later on 23 March 1947 this rule became in the State Book as Foreign Exchange Regulation Act 1947. Later this act modified with certain amendments in 1973 and become effective from 01.01.1974. Further relaxation of this affect was effected since 1994. The same was repealed from 1st June, 2000 and all foreign exchange transactions from this date will be governed by the provisions of the Foreign Exchange Management  Act 1999. As per the foreign exchange Management Act 1999 the Reserve Bank of India principally controls the movement of the Foreign Exchange of the country. As per sec 11 (1) of FEMA, Continue reading

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The Impact of the Internet of Things (IoT)

The Internet of Things (IoT) has the ability to interconnect the world in unprecedented way and is considered by many to be the next step in the evolution of the internet. The creation of the internet had a significant impact on the way in which society accesses and uses information. For the first time in history there was virtually unlimited access to information from all over the world at any time of the day. Information that used to take weeks or months to gather and analyze was now just a click away enabling people from all over the world to interact and collaborate at unprecedented speeds and significantly reduced costs. People were more connected to each other than ever before sharing knowledge and experiences faster than any time in history. Soon, businesses started leveraging the power of the internet to connect to devices or, things, as well as other people Continue reading

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How To Dematerialize Your Shares

To dematerialize your share certificates you have to: Fill up a dematerialization request form, which is available with your DP; Submit your share certificates along with the form; (write “surrendered for demat” on the face of the certificate before submitting it for demat) Receive credit for the dematerialized shares into your account in 15 days. Dematerialized shares do not have any distinctive or certificate numbers. These shares are fungible – which means that 100 shares of a security are the same as any other 100 shares of that security. The investor can dematerialize only those certificates that are already registered in his name and belong to the list of securities admitted for Dematerialization at NSDL. Shares held in street name (market deliveries) cannot be dematerialized. If the share certificates that investor wants to dematerialize do not belong to the list of securities eligible for Dematerialization specified by NSDL, he can Continue reading

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Limitations of Break Even Analysis

To the management, the utility of break-even analysis lies in the fact that it presents a picture of the profit  structure  of a business firm. Break-even analysis not only highlights the areas of economic strength and weaknesses in the firm but also sharpens the focus on  certain  leverages which can be  operated  upon to enhance its profitability. Through break-even analysis, it is possible for the management to examine the profit structure of a business firm to the possible changes in business conditions. There are some important limitations of break-even analysis, which are to be kept in mind while using break-even analysis. These limitations are as follows: When break-even analysis is based on accounting data, it may suffer from various limitations, such as negligence towards imputed costs, arbitrary depreciation estimates and inappropriate allocation of overhead costs. Break-even analysis, therefore, can be sound and useful only if the firm in question maintains Continue reading

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Case Study on Business Ethics: Al Dunlap at Sunbeam

Early Days of Sunbeam Sunbeam was formed in 1897 as the Chicago Flexible Shaft Company. The company originally manufactured and sold agricultural tools. By 1910 the company introduced the iron as its first electrical home appliance. Later other appliances such as mixers, toasters and coffeemakers were introduced. Sunbeam came to be known as a recognized designer, manufacturer and marketer of innovative consumer products aimed at improving lifestyle. In 1946, the company changed its name to Sunbeam Corporation. In 1960, Sunbeam acquired Oster which allowed Sunbeam to expand into other home products such as hair dryers and health and beauty appliances. The company later added electric blankets, mattresses, humidifiers, vaporizers and thermostats, among other innovations. Sunbeam soon became the leading manufacturer of electric appliances. The company survived the 1980’s as the US economy suffered, and many companies underwent acquisitions, restructuring, and closings. In 1981, Allegheny International acquired Sunbeam, and the company Continue reading

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