Concept of Planned Shopping Centers

The expansion of suburbia brought with it planned residential  developments. These new sub divisions were connected by many new city streets  and through fares along which retail businesses could be established. The notion  of the planned shopping center was born. Developers could plan multi store  facilities that would serve the needs of these new  neighbor  hoods with grocery,  drug, and apparel goods. With the availability of large tracts of relatively cheap  undeveloped land located many miles from the inner city, but close to these new  living areas, large  centers  could be designed that would offer one stop shopping  to entire clusters of residential areas. The last thirty years witnessed the  widespread development of multiunit retail strip  centers  and the construction of  multiacre shopping malls/theme parks. Several important issues surround the choice of locating a retail business  in a planned shopping center. One important consideration is the nature of the  business Continue reading

Factors Influencing International Compensation

Recently, the dilemma between sector and cultural predictors of compensation policies has become a public concern, and is extremely important in the background of internationalization. Even some well-known cultural traditions at working styles of many countries, examples like the Industry Wide Bargaining of Germany, the Lifetime Employment of Japan and the Wide-range Social Safety Net of France, now are facing the threats of being damaged owing to the big pressures from economic globalization. As a result, multinational employers are facing unprecedented challenges when choosing a job due to the pressures of economic globalization and market economy. The growth of global economy plays a major role in general business, especially in the areas of human resource management. It has been at the agenda of company leaders to chase the qualification of global mind-sets by which they used to meet the challenges brought by the trend of globalization of economy and create Continue reading

Case Study of McDonalds: Advertising and Promotion Strategies

McDonald’s is the worlds leading fast food restaurant and is globally recognized.  With over tens of thousands of stores spread across 119 countries, McDonald’s serves an astounding  50 million  customers daily. McDonald’s has been viewed as the pinnacle and one of the defining features of the American lifestyle.   Burger, fries, and a Coke were the traditional meal.   Once it spread globally, it boomed into popularity because other countries wanted to be associated with the successful image of the “American dream”. McDonald’s provides a positive and caring attitude towards the community of which it serves.  McDonalds’ vision states that “We are not a hamburger company serving people; we are a people company serving hamburgers”. With a vision so clearly committed to people, customers have responded  by continuing to keep McDonald’s  number one. Other aspects of the McDonald’s dining experience show why their customers continue to hold their reputation high. Continue reading

Significance of Money in Modern Economic Life

Money occupies a central position in our modern economy. Money is everywhere and for everything in the modern economic life. Money has become the religion of the day in the ordinary business of life. Every branch of economic activity in a money economy is basically different from what it would have been in a barter economy. Money has created a far reaching effect on all facets of economic activities; consumption, production, exchange and distribution, as also on public finance and economic welfare. Money and Consumption Money enables a consumer to generalize his purchasing power. It gives him command over a wide variety of goods. It enables him to canalize his purchasing power and get what he wants. In fact, it is money through its immense purchasing power that makes a consumer sovereign in a capitalist economy. The consumer’s sovereignty can be expressed through money spending. Money provides freedom of choice Continue reading

Managing Foreign Exchange Risk with Money Market Hedge

Firms, which have access to international money markets for short-term borrowing as well as investment, can use the money market for hedging Forex transactions exposure. Important money market hedging tools used for managing Forex risk are : 1. Discounting Foreign Currency Denominated Bills Receivable: Discounting is used in cases where the export receivables are settled through bills of exchange. The system enables the recipient to receive cash prior to the settlement date itself. The discount represents the cost for the facility extended by the bank discounting the bill. It enables the exporter to guard himself from -losses arising out of an adverse change in-the foreign exchange rate. There are two options before the exporter while considering bill discounting. The first, is to get the bill discounted through a bank in the importer’s country. The foreign currency so obtained can be repatriated at the spot rate prevailing then. The second option Continue reading

Basics of Cash Management – Cash Management Functions

Cash management is one of the key areas of working capital management.  Cash is the most liquid current assets.  Cash is the common denominator to which all current assets can be reduced because the other major liquid assets, i.e. receivable and inventory get eventually converted into cash.  This underlines the importance of cash management. Read More: The Concept of Cash Management The term “Cash” with reference to management of cash is used in two ways.  In a narrow sense cash refers to coins, currency, cheques, drafts and deposits in banks.  The broader view of cash includes near cash assets such as marketable securities and time deposits in banks. The reason why these near cash assets are included in cash is that they can readily be converted into cash.  Usually, excess cash is invested in marketable securities as it contributes to profitability. Cash is one of the most important components of Continue reading