Characteristics of Project Life Cycle

The project life cycle defines the phases that connect the beginning of a project to its end. For example, when an organization identifies an opportunity to which it would like to respond, it will often authorize a feasibility study to decide whether it should undertake the project. The project life cycle definition can help the project manager clarify whether to treat the feasibility study as the first project phase or as a separate, stand-alone project. Where the outcome of such a preliminary effort is not clearly identifiable, it is best to treat such efforts as a separate project. The phases of a project life cycle are not the same as the Project Management Process Groups. The transition from one phase to another within a projects life cycle generally involves, and is usually defined by, some form of technical transfer or handoff. Deliverables from one phase are usually reviewed for completeness Continue reading

Systems Approach to Management

Systems approach to management developed after 1950. Many pioneers during as E.L Trist, AK Ria, F.E. Kast, and R.A Johnsm have made significant contributions to this approach. This systems approach looks upon the management as a ‘System’ of as an organized whole make up of sub-systems integrated into a unity or orderly totality. The attention should be given so overall effectiveness of the system rather than effectiveness of any sub-system if isolation. It took where management process school left off in attempting to unify management theory. It emphasizes the inter-relatedness and inter-dependence of all activities within an organisation. It is based on system analysis. It attempts to identify the nature of relationships of various parts of the system. A system is a set of inter-connected elements or component parts to achieve certain goals. An organisation is viewed by the modern authors as an open system. An organisation as a system Continue reading

Objections Against Advertising

Economic objections against Advertising The criticisms leveled against modern advertising on economic grounds can be summarized as follows: Advertising creates monopolistic tendencies: It is argued that skillful and forceful advertising tends to create semi-monopolies particularly for branded goods. Their plea is that the advertisements create new demands so that one product is preferred to the exclusion of others. But this allegation is baseless. Monopoly is not possible in a competitive market. Advertising stimulates competition. Very often many small advertisers complete successfully against the bigger traders. Advertising is unproductive: It is often argued that advertising is unproductive since it does not produce any tangible products. This argument is also worthless. All productive work need not result in tangible goods. Effective advertisement creates demand for the product and thereby stimulates production. It is indeed a valuable service to the producer. Thus, advertising is an economic necessity. Advertising compels the consumers to buy: Continue reading

Production planning- Definition, Objectives and Levels

Production planning is concerned with deciding in advance what is to be produced, when to be produced, where to be produced and how to be produced. It involves foreseeing every step in the process of production so as to avoid all difficulties and inefficiency in the operation of the plant.   Production planning has been defined as the technique of forecasting or picturing ahead every step in a long series of separate operations, each step to be taken in the right place, of the right degree, and at the right time, and each operation to be done at maximum efficiency.   In other words, production planning involves looking ahead, anticipating bottlenecks and identifying the steps necessary to ensure smooth and uninterrupted flow of production.   It determines the requirements for materials, machinery and man-power; establishes the exact sequence of operations for each individual item and lays down the time schedule Continue reading

Virtual Currency – An Overview

Virtual Money is defined as a digital representation of value that is issued and controlled by its creators. It is used and recognized by members of a specific virtual community. Virtual money relies on an organization that completely works on trust and unlike regular money, it is not issued by central bank or any other banking authorities. A virtual currency permits to transfer money without having to use any sort of intermediary like banks. It uses a cryptographic technology called blockchain that forms a collective and publicly demonstrable file of transactions to stop fraud. This builds trust between sellers and buyers, thus eradicating the want banks to get involved to authenticate the procedure. Globalization, virtualization, active customer participation, cost of reduction and networking are indications of altering reality, persuading also the financial amenities. Operating payments services currently regulated by entities of economic trust, which is based on money that is Continue reading

Major Classifications of Advertising

First of all it is quite necessary to understand the true meaning of advertising in the business terminology. Advertising is a tool of marketing for sales promotion and product awareness to customers. It is a one type of message by such mediator, presentation as well as promotional offer by a firm which can be paid and public announcement. Advertising is a component of marketing system. It deals with the awareness of customers regarding new product or some features about the existence product. It is quite important step for marketing leaders because it involves strategy selection, expenditure analysis and advertising media selection. It is the most expensive strategy among all marketing systems. Advertising is the tool of spreading information widely by some non-personal means by the paid media where the information is transferred about the organisation that pays the money for media. The message is carried out by different Medias. Adverting Continue reading