Case Study of Sony: Successful Implementation of Stakeholder Management
Through an established set of public relation protocols, Sony uses a broad set of communication activities that are employed to create and maintain favorable relationship with the various stakeholders that include employees, shareholders, suppliers, media, educators, potential investors, financial institutions, government agencies and officials as well as society in general. Stakeholders who need any information concerning Sony, they could retrieve them readily from the company’s website. In this way Sony creates a common platform (touch-point) where mutual relationship with its stakeholders is facilitated, including serving the wishes and demands of its customers. Sony satisfies its customers by offering innovative products without having to compromise to quality and reliability. This helps to attract new customers as well as retain existing ones. In order to ensure that all specific needs are met, Sony set up sales and marketing offices in every place that the company has businesses in. Sony’s CEO, Nobuyuki Idei, Continue reading