Case Study of Sony: Successful Implementation of Stakeholder Management

Through an established set of public relation protocols, Sony uses a broad set of communication activities that are employed to create and maintain favorable  relationship with the various stakeholders that include employees, shareholders, suppliers, media, educators, potential investors, financial institutions, government agencies and officials as well as society in general. Stakeholders who need any information concerning Sony, they could retrieve them readily from the company’s website. In this way Sony creates a common platform (touch-point) where mutual relationship with its stakeholders is facilitated, including serving the wishes and demands of its customers. Sony satisfies its customers by offering innovative products without having to compromise to quality and reliability. This helps to attract new customers as well as retain existing ones. In order to ensure that all specific needs are met, Sony set up sales and marketing offices in every place that the company has businesses in. Sony’s CEO, Nobuyuki Idei, Continue reading

Human Reactions to Organization Change

There is a very close relationship between change and human attitudes. Every individual reacts to the change according to their individual attitude. Human reaction to change does not depend upon logic. Generally, depends upon how a change will affect ones needs and satisfaction in the organization. Attitudes are very important in determining the resistance to change. Read: Planned Organizational Change Process The employees reaction to organization change any occur in any of the following forms, 1. Acceptance Acceptance of the change depends on the perception of the employees towards the change. So, all the changes are not necessarily restricted. If an employee perceives that the change will affect his/her favorably, then he/she will accept the change. For example if workers have to stand before a machine throughout the shift, they will like the introduction of new machine which will allow them to sit while working. 2. Resistance All the changes Continue reading

Case Study: Success Story of Pfizer Inc

Pfizer was founded in 1849 in Brooklyn, New York. It started as a company that focused primarily on human health services and products. Now it focuses on three major segments of the health care industry, namely Pharmaceutical Health, Consumer Health and Animal Health, or Veterinary Services. Pfizer has headquarters in New York. Initially it was a small company operating in the USA. Currently, it has more than 115000 employees in 180 countries. It has over 70 manufacturing facilities around the globe and invests $7.7 Billion in R&D annually! Furthermore, Pfizer’s R&D locations are spread out in five countries and Pfizer also has 18 therapeutic areas across the globe. A total of 15 medicines made by Pfizer are leaders in their respective segments.  Lipitor, for example is the world’s largest selling medicine which is a cholesterol reduction medicine. Other names that are noteworthy are Listerine and Sudafed which can be found Continue reading

Managing Leadership in Organizations

Basically, leadership is getting people to follow you. The moral and ethical considerations of leading are beyond the scope of this article, but their importance cannot be overstated. Unfortunately, much leadership is designed around a control/authority model. Many leaders, even the brightest, figure out what has to happen with things in the company, tell people what is needed for the desired results and then expect things to happen-a gross simplification of the process. You would be surprised how many leaders lead this way. In light of the psychological reality that people only do what they want to do, the current approach means that people follow and work only as hard as is necessary to avoid the consequences of disobedience. However, leadership can be a whole lot more than charting out a business strategy that others happen to follow. The most skilled leaders ask themselves, “What can I say or do Continue reading

Downward Communication in Business

Downward Communication Downward communication in business usually dealt with job instructions, rationale, information and feedback. Downward communication is a supervisory communication, which is initiated by the upper management. It flows downward through lithe hierarchy of command. The effective downward communication is crucial to the success of the organization. The management or the supervisory staff has to communicate with the subordinates in order to organize, coordinate and direct the operational aspects of the organization. It is a very suitable channel to the organization in which the ‘chain of command’ is arranged in the ranks that are distinctly one below the other. Media of Downward Communication Oral media dominates the downward flow of communication. It is convenient for a departmental head to give oral instructions and orders to the supervisor. Instead of issuing lengthy written instructions, the Managing Director usually convenes a meeting of the departmental managers in order to impart the Continue reading

Circular Flow of Income in a Three-Sector Economy and National Income Calculation

There are three main sectors of economy consists of household sectors, business sectors and government sectors. Household sector provides the factors of the production such as land, labor and capital and enterprise that the producers require to produce goods and services. They also receive payments as in rent, wages, interest and profits from the business sector. It is also stated that in general, household sector consists of the greatest number of consumers among all sectors and satisfying the wants will cause consume of their climate aim. Business sector act as a part as in receiving economy resources from household sector and in exchange for consumer expenditure, they also provide household sectors goods and services. Business sector is also given money to buy scarce economic resources from the resource market. While they’re in the product market, business sector sells their products and services, which is also the way they receives their income. To complete Continue reading