Magazine Advertising – Meaning, Advantages and Disadvantages
Magazines published in the latter half of the nineteenth century were targeted towards special interest audiences and carried very little advertising. Most magazines of this time were either literary, or religious in content. Before the advent of radio, magazines were an important advertising medium for many businesses. Magazines are considered as the most specialized of all the advertising media. The magazine industry has often been described as “survival of the discriminating.” The number of magazines has increased steadily to serve the educational, informational, entertainment and other specialized needs of consumers, business and industry. Availability of a wide variety of magazines makes them quite an appealing medium to a very large number of advertisers. Magazine advertising is equally popular among large and small companies. Their high interest readers are usually willing to pay a premium for the magazines. As pointed out earlier, the role of magazines is different in the media Continue reading