SWOT Analysis of Tesla Motors
Tesla, Inc. is an American company that specializes in electric automobiles, energy storage, and solar panel manufacturing. Founded in 2003, Tesla has recently disrupted many industries, most notably the auto industry. Tesla’s focus on electric power vehicles, lithium-ion battery, and energy storage set itself apart from their competitors. Tesla has expanded its focus from simply building the best electric car to paving the way for autonomous vehicles, solar power, and so much more. The main message of Tesla, Inc.’s mission is “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible”. This demonstration of leadership and shared knowledge expresses their overall effort to accelerate the advent of sustainable transport. While it isn’t common for a company to hope their competitors copy their products, this is exactly what CEO, Elon Musk, hopes for. While Tesla is a business, it is more Continue reading