Functions of Logistics

What is Logistics? The service of providing the right resources at the right time and right place for efficient and effective performance of a goal-oriented activity, including consumption is called as logistics. In simple words, “Logistics is the process of anticipating customer needs and wants; acquiring the capital, materials, people, technologies, and information necessary to meet those needs and wants; optimizing the goods- or service-producing network to fulfill customer requests; and utilizing the network to fulfill customer requests in timely way.” Logistics is the support element of the enterprise. It helps in managing the movement and storage of: Material into the enterprise. Goods in the enterprise. Finished goods from the enterprise. Its focus should be upon its inbound logistics system (movement of material within the organization) and its outbound logistics system (meeting the requirements of its customers). The definition above accurately defines the logistics process but is too restrictive under the Continue reading

Exploring the Potential Future of Cryptocurrency

It’s no secret the cryptocurrency market has been an interesting environment for traders and investors for some time now. For years, many have been discussing this landscape as a hedge alternative to traditional forex and stock purchases. What’s more, the rise of concepts like Web 3 and decentralization have increased interest significantly. If you had invested a $100 in Luna (one of many cryptocurrencies) a month ago, you’d probably be confident you were making a safe bet in an evolving environment. However, the value of this coin has fallen drastically, making $100 worth less than 5 cents. There are plenty of other examples of cryptocurrencies experiencing the same sudden crash. In a week, a range of alt-coins dropped in value by 30%. While many recovered to an extent, there was still a seven-day loss of more than $500 million. What’s Happening to the Cryptocurrency Market? The important thing to note Continue reading

Bancassurance – Meaning, Need and Advantages

With the opening up of the insurance sector and with so many players entering the Indian insurance industry, it is required by the insurance companies to come up with innovative products, create more consumer awareness about their products and offer them at a competitive price. New entrants in the insurance sector had no difficulty in matching their products with the customers’ needs and offering them at a price acceptable to the customer. But, insurance not being an off the shelf product and one which requiring personal counseling and persuasion, distribution posed a major challenge for the insurance companies. Further insurable population of over one billion spread all over the country has made the traditional channels of the insurance companies costlier. Also due to heavy competition, insurers do not enjoy the flexibility of incurring heavy distribution expenses and passing them to the customer in the form of high prices. With these Continue reading

Why Business Models Matter in Business?

Business model is a concept used in explaining various aspects of the business ranging from its value proposition to the innovation process that a particular business entity wants to adapt in its business activity. A a business model comprises two elements. These are a specific business system and a profit model. The aim of framing a business model is to conceptualize a picture on how a business operates in its operating environment. In addition to this, a business model also provides the opportunity of using the available resources best as per the ability of the firm. The aim of the firm is to maximize the utilization of the resources available to them. The two components of the business model are inclined towards describing the maximum utilization of the resources and deliver the products to the consumers in a profitable manner. The business system is concerned with the system of work Continue reading

Overcoming Resistance to Change

In the previous post, we deal with the various sources of resistance to change.    In this post we discusses strategies and tactics to  overcome resistance  to organizational  change. Kotter and Schelsinger (1979) has  identified six general strategies for overcoming resistance to change. Education and Communication : Resistance can be reduced through  communicating with employees to help them see the logic of a change.  This tactic basically assumes that the source of resistance lies in  misinformation or poor communication. If employees receive the full  facts and get any misunderstanding cleared up, resistance will subside.  Communication can be achieved through one-to-one discussions,  memos, group presentations, or reports. Does it work? It does, provided  the source of resistance is inadequate communication and that  management-employee relations are characterized by mutual trust and  credibility. If these conditions don’t exist, the change is unlikely to  succeed. Participation and Involvement : It is difficult for individuals Continue reading

Normative Theories of Mass Media

Normative theories  are theories that seek to locate media structure and performance in the milieu (environment) in which they operate, they are observation of situation within which the press operate. The basic assumption of the normative theory is that, “the press always take on the form and coloration of the social and political structure within which it operate” (Siebert, Peterson and Schramm, 1995). They are theories that explain the expected operation of media under political and economical circumstance The origin of normative theories of the press seen from two opposing view points, (1.) Radical libertarian (first amendment absolutist) and technocratic control, the first amendment absolutist takes the idea of “ free press” as literal and oppose government regulation while the technocrats do not trust the media and believes in use of regulators to act in the public interest, and (2.) Propaganda and mass society theories are used to justify media Continue reading