Case Study: Competitive Advantage of Boeing

As an airplane manufacturer Boeing started its business in 1916. It was William Boeing and George Westervelt who bring this company in to existence. It was 1952 when Boeing launched its first short range jet plane with the name of Boeing 707. After that Boeing continued its journey and makes a number of joint ventures, mergers, acquisitions and many contracts with many Governments and suppliers and became one of the largest Aircraft Jetliner manufacturers in the world. As one of the largest exporter in USA Boeing has a wide range of products. Boeing manufactures and design commercial jetliners and military aircraft combined, rotor-craft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems and also is one of the major service providers to NASA in operating Space Shuttle and International Space Station. Boeing is divided its operations into two business units (1) Boeing Commercial Airplanes (2) Continue reading

Importance of Employee Training

Improving business performance is a journey, not a destination. Business performance rises and falls with the ebb and flow of human performances. HR professionals lead the search for ways to enhance the effectiveness of employees in their jobs today and prepare them for tomorrow. Over the years, training programmes have grown into corporate with these goals in mind. Training programmes should enhance performance and enrich the contributions of the workforce. The ultimate goal of training is to develop appropriate talent in the workforce internally. Training has made significant contributions to development of all kinds. Training is essential; doubts arise over its contribution in practice. Complaints are growing over its ineffectiveness and waste. The training apparatus and costs have multiplied but not its benefits. Dissatisfaction persists and is growing at the working level where the benefits of training should show up most clearly. This disillusionment shows in many ways — reluctance Continue reading

Components of a Strategic Plan

Strategic plan of any enterprise is a picture of the desired position of the organization. Strategic plan gives a root path that how the organization will achieve the desired place or position in the given industry. Three major components of strategic plan include formulation, implementation and evaluation of strategy carries that information and plan which provides a direction towards the organizational objectives. 1. Strategy Formulation Strategy formulation process starts with the situation analysis of the organization. Situation analysis is an important part of strategic plan as it gives an overview of the existing position of the organization. Situation analysis includes the analysis of internal and external environment of the organization. Different strategic tools can be used to evaluate this situation i.e. SWOT analysis, PEST Analysis etc. This also includes the evaluation of current mission and vision of the organization. Vision statement clarifies that what an organization want to become and Continue reading

Role of Digitalization in Business Growth

Digitalization refers to the use of digital technologies to transform and automate business processes. The adoption of digitalization has played a significant role in business growth. It has revolutionized the way companies operate and engage with customers, employees, and other stakeholders. In this article, we will explore the role of digitalization in business growth and how it has transformed traditional business models. Digitalization and Business Growth Digitalization has played a vital role in business growth by enabling companies to automate processes, streamline operations, and reduce costs. One of the key benefits of digitalization is that it has enabled businesses to reach a broader audience by using digital channels such as social media, search engines, and online marketplaces. This has allowed businesses to tap into new markets and expand their customer base, resulting in increased sales and revenue. Another significant benefit of digitalization is that it has enabled businesses to improve Continue reading

Long-Term Industrial Product Strategies

Industrial marketing firms have to  adopt the following three important steps for developing long term product  strategies for existing individual products and products lines. Assessing the performance of all the existing products or product lines by  using product evaluation matrix. Examining the relative strengths and weakness of the firm’s products in  comparison to competitors’ products by using perceptual mapping technique. Deciding the product strategies for the existing products based on the above  analysis. 1. Product Evaluation Matrix Yoran Wind & Henry Claycamp have developed  a technique called product evaluation matrix to be used to assess the product  performance. Performance parameters of a product such as industrial sales,  company sales, market share and profitability are combined in the matrix.  Industry sales are represented on vertical axis and are grouped as growth, stable  or decline. Company sales are assessed on horizontal axis and are grouped as  growth, stable or decline. In the Continue reading

Enriched Work Systems

The Socio-Technical Model of  Enriched Work Systems The classical design of jobs was to construct them according to the technological imperative, that so, to design them according to the needs of technology and efficiency and give little attention to other criteria. Job enrichment went a large step toward emphasizing the human (social) side by exploring how jobs could be redesigned to make them more motivating and satisfying. An even more comprehensive approach is to provide a careful balance of the human imperative and the technological imperative. Work environments, and the jobs within them, are required to fit people as well as technology. The socio-technical systems approach considers not only how inputs are transformed into outputs, but also how employees and the organization can develop interpersonal and social relationships for mutual gain. Both technical and social systems receive high priority, and they are simultaneously managed for the best possible integration. This Continue reading