Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Concepts of Throughput Accounting and Theory of Constraints

Financial Management

Gantt Charts – Tool for Project Planning and Scheduling

Project Management

Kaizen – Understanding the Japanese Business Philosophy of Continuous Improvement

Operations Management

Emotional Marketing

Emotional marketing is a highly successful method that is used by marketers to both attract and retain customers. The main aim of emotional marketing   is to connect to customers’ hearts. It is seen that emotional thoughts stimulate people’s minds faster than rational thoughts. Emotional marketing is all about considering the feelings and needs of customers and finding ways to take advantage of the same to achieve higher volumes of sales. Most marketers are now adopting emotional marketing technique because of the realization that the emotional route can be effectively used to change consumers’ attitude towards their products. Now-a-days companies are using emotional advertisements to evoke favorable reaction from consumers. Emotion based marketing offers competitive advantages to marketers in developing strong relationship with consumers. Many of the advertisements these days have a strong element of emotion touch to them, which draws consumers to connect with the brands being advertised. For Continue reading

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Case Study on Entrepreneurship: Rashmi Garments

Mrs. Rashmi Agarwal, who is a post graduate in Economics, has established Rashmi Garments, in May, 1987, by installing two machines — one her own and the other purchased from a local dealer, with a total investment of Rs. 20,000. The idea of starting her own business came in 1984, when she saw an advertisement in the newspaper for a one month Entrepreneurship Development Programme (EDP) being conducted by the Small Industry Service (SISI), Okhla, New Delhi. She learnt how to start her own venture. Feeling encouraged, she decided to start a garment unit as she had learnt something about garments during her school days. In order to add to her technical know-how, in 1985, she enrolled herself for a two-year part time course in Fashion Designing with the Young Women’s Christian Association (YWCA), New Delhi and completed the course in 1987. In the meantime, on the advice of her Continue reading

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Case Study of Zara: Use of Technology to Improve Operational Responsiveness

Fashion giant, Zara, forms part of the retail group ‘Grupo Inditex’ which is one of the “largest, fastest growing and successful” clothing retailers across Europe. Grupo Inditex is formulated by an amalgamation of major high street names from across Europe, including Zara, Pull and Bear and Bershka, in total boasting 3825 stores across 68 countries. Zara’s success story begins by offering a product range capable of catering for men, women and children, providing affordable and stylish clothes whatever the season. Coupled with this, is their keen eye for discovering new fashion trends and translating these trends from the catwalk to the high street, both quickly and affordably. Zara boasts a marketing strategy of firstly product variety with a focal point of ensuring speed to market. At present, Zara launch 10,000 new articles per year across their portfolio of stores. Finally, store location, as any marketing is left to store location Continue reading

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Discounting Principle in Managerial Economics

One of the fundamental ideas in economics is that a dollar tomorrow is worth less than a dollar today. This seems similar to the saying that a bird in hand is worth two in the bush. A simple example would make this point clear. Suppose a person is offered a choice to make between a gift of 100$ today or 100$ next year. Naturally he will choose the 100$ today. This is true for two reasons. First, the future is uncertain and there may be uncertainty in getting 100$ if the present opportunity is not availed of. Secondly, even if he is sure to receive the gift in future, today’s 100$ can be invested so as to earn interest, say, at 8 percent so that. one year after the 100$ of today will become 108$ whereas if he does not accept 100$ today, he will get 100$ only in the Continue reading

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Characteristics of a Distributed System

Distributed Systems is an upcoming area in computer science and has the ability to have a large impact on the many aspects in  the medical, scientific, financial and commercial sector. The most commonly used definition for a distributed system is, a system comprised of geographically dispersed computing components interacting on a hardware or software level. The rise in interest for distributed computing can be attributed to two major factors. The first factor is the creation and advancements in local and wide area networks which allow for large amounts of data to be transmitted over great distances in a short period of time. The second factor is the new craze of the Internet of Things (IoT), where nearly every physical device manufacture having some sort of internet connectivity allowing for the possibility of tens of billions of devices that are able to interact. This large network of interconnected devices can be Continue reading

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Examples of Unethical Behavior by Organizations

Unethical Behavior by Organizations Anything that a businessman can do in the best interest of society is to be a good businessman. It means that they should try to maximize the profit which is the ultimate target of any business. Here is the point when businessmen think that instead of wasting time and resources with ethics they should focus on finance, marketing and business operations. As long as a business is operating within the rules, the only social responsibility of business is to increase its profit with the use of business resources. Concisely it can be said that remain in open and free competition without being involved in fraud or deception. Multinational corporations operate in countries where bribery, sexual harassment, racial discrimination, and lack of concern for the environment are neither illegal nor unethical or unusual. The company must decide whether to adhere to constant ethical principles or to adjust Continue reading

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