Organizational Health – Concept, Dimensions, and Characteristics

Management Concepts

Organizational Health Approach – Building a Strong Workplace

Modern Management Concepts

Participative Management – Workers Participation in Management

Human Resource Management

Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Significance of Blue Ocean Strategy in Current Business Scenario

Blue ocean strategy makes companies to come out of ocean of bloody competition by creating market space which is uncontested and that makes the completion irrelevant. Since, dividing up existing demand and benchmarking the competitors, Blue Ocean strategy is regarding grow demand and break away from the competition. The business universe can be thought as a composition of two kinds of oceans the first is the red ocean and second one is the blue ocean. Red ocean includes all the industries which exist today and it is about the known market space. But on the other side Blue Ocean can be considered as industries which are not in existing today and it is called unknown market space. The industries boundaries are defined and well accepted in the red oceans. In the red oceans the rules of competitive games are well defined. The companies try to take away the greater share Continue reading

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Sources of Stress

Stress is a reality of our everyday life. There are both distresses and distresses that come from our work and non work lives. It was pointed that the work and non work domains of one’s life are closely interrelated. Thus, if one experiences much distress at work, that stress will be carried over to the home, which will increase the sense of awareness of even small distresses experienced in a family sphere. Likewise, stresses experienced at home or with friends or from other non work situations can be carried over to the work place which might heighten and multiply the stresses experienced at work. Thus, we can say that stresses generate from four sources : Extra-organisational stressors Organisational stressors Group stressors Individual stressors. The following figure summarizes the sources of stress. A. Extra Organisational Stressors Job stress is not limited to things that happen inside the organisation, during the working Continue reading

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Income from Capital Gains

Any profits and gains arising from the transfer of a capital assets effected in the previous year shall be chargeable to income tax under the head capital gain in the PY in which the transfer took place. It should satisfy the following conditions There should be a capital asset The capital assets should be transferred. Transfer should result in profit or gains Capital Asset means any property of any kind held by an assessee whether or not connected with his business or profession.                               But the following assets are not capital assets. Any stock in trade, consumable stores or raw materials held for the purpose of his business or profession. All personal effects except jewellery Agricultural land in India which is situated in rural area etc.                     Continue reading

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Stock Market Terminology

A Absolute Return The return that an asset achieves over a period of time. This measure simply looks at the appreciation or depreciation (expressed as a percentage) that an asset – usually a stock or a mutual fund – faces over a period of time. Absolute return differs from relative return because it is concerned  with the return of the asset being looked at and does not compare it to any  other measure. Actual Return the actual gain or loss of an investor. Acquisition When one company purchases a majority interest in the acquired. Allotment The number of shares allotted to a participant in IPO against the actual number of securities he had applied for. American Depository Receipt (ADR) A negotiable certificate issued by a U.S. bank representing a specified number of shares (or one share) in  a foreign stock that is traded on a U.S. exchange. ADRs are denominated Continue reading

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Country of Origin Effect in International Marketing

The Country of Origin Effect is  the influence that the manufacturer country has on the positive or negative consumer judgment. Studies have shown that when a customer becomes aware of the country of origin of a product his/her image about the product is influenced either positively or negatively according to his perceptions. Consumers tend to have a stereotype about product and countries that have been formed by experience, hearsay, myth. These stereotypes are generally broad and vague according to which they judge a specific country or a specific product to be the best: French Perfumes, Italian Leather, Chinese Silk and Japanese Technology are all examples of such stereotypes. Therefore the country, the type of product, and the image of the company all its brand play a crucial rule in deciding whether the country of origin will engender a positive or a negative reaction. Country Image: Precursors to Country of Origin Continue reading

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Case Study: Dove’s Campaign for Real Beauty

Unilevers Dove brand was launched in the market as a cleansing bar soap in 1957. The soap was based non-irritating cleaner and moisturizing component. By 1970s, Unilever had enhanced the soap into a beauty bar, which was milder and promised women of moisturized skins. The popularity of the soap at this time soared, and Unilever started expansion into the global market and by 1996, the brand was selling in over 80 countries. Between 1995 and 2001, Unilever expanded the range of products under the dove brand to include moisturizers, face creams, deodorants, shower gel, shampoos, conditioners, among other wide range of beauty and care products. The key features and attributes of the brand such as its soft colors focused on promoting it as a rejuvenating, calming and exfoliating product brand with milder effects on the skin and high performance moisturizing abilities for dry skins. As the Dove brand mainly targeted Continue reading

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