Why Intercultural Communication is Important in International Business?
Intercultural communication is one of the most important and relevant areas in business research to this day. Researchers need to understand what leads to positive interpersonal communication and have a good effect on relations between people of different cultures and what has a negative impact and leads to conflicts. Thanks to the positive attitude of people of different cultures to each other, strong relationships are established, which are later called intercultural friendships. The most straightforward definition of intercultural friendship is that people have intentional positive emotions towards each other, and communication occurs spontaneously and not with any task. The characteristics of people’s personalities have a beneficial effect on the development of intercultural communication. These include patience, empathy, and other features that are measured using various social tools. Another practical technique for the study of friendship is the Ting-Toomey approach, which discovered five personality types. Her version is based on the Continue reading