The Social and Cultural Environment in Marketing

The socio-cultural environment is made up of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors. Socio-cultural forces usually influence the welfare of a business firm in the long-run. With ever changing society the New demands are created and old ones are lost in due course. Thus necessary adjustments are to made in the marketing plan to meet the need need/wants of the target market. The socio-cultural factors that contribute to a change are; Demographics Cultural Influences Environmental issues Animal Welfare Social influences Social and cultural factors influence all aspects of consumer and buyer behavior. The difference between these factors in different parts of the world can be a central consideration in developing and implanting international marketing strategies. Social and cultural forces are often linked together whilst meaningful distinctions between social and cultural factors can be made in many ways by the way the   Continue reading

The Nature of Strategic Planning

Organizations exist to make contributions to society. An organization is a collective enterprise, a group of individuals that provides society with more than individual enrichment. If it fails to maintain its contribution to society, especially through value creation, it can disintegrate. When an American automobile manufacturer stops providing customers with quality cars, customers buy cars elsewhere, perhaps from a Japanese automobile company. If too many customers buy foreign cars, the American manufacturer can become bankrupt. If a church fails to serve its members, it will lose its congregation. And if a university no longer offers sound academic programs, students will transfer to other schools. Thus when an organization no longer provides beneficial services or products to its stakeholders, society perceives little need for its existence. Strategy is concerned with the grand picture of how organizations serve society, and strategic planning is concerned with how organizations intentionally and systematically make decisions Continue reading

Synergy Map

The Synergy Map method was developed in 1998 by Martin Eppler. It  can be used to find synergies between various activities or goals.  The synergy map facilitates the visual discussion of the main goals and sub-goals necessary to move the implementation of a strategy forward during a particular time frame. In this method, goals and activities  are defined and prioritized and then introduced into a timing circuit.  The objectives will be distributed on the circle according to their temporal component, ie, short, medium and long term and permanent.  With the connection of the individual targets are shown with arrows indicating the synergies and conflicts.  Each identified goal synergy (i.e., how one goal can help another or how two goals can be used for mutual benefits) and each goal conflict are captured as arrows on the map that connect two goals. The Synergy Map can be used on a personal level Continue reading

Functions of Taxation

Taxes are a defined as mandatory payments of the contributors to the budget and to the extra-budgetary funds in the amount determined by law and within the stipulated deadlines. The functions of taxes are a manifestation of their essence; they are a means to represent the characteristics of taxes. The functions of taxation illustrate its social purpose of the value-based distribution and redistribution of income. Each of the functions fulfilled by the taxation instrument is a manifestation of an internal feature, an indicator or trait or this economic category. There are five main functions of taxation: fiscal, redistributory, regulating, controlling, and promoting. 1) The main function of taxation is the fiscal one. It is through fiscality that taxes play their role in the formation of the state budget necessary for the realization of national and holistic state programmes. The fiscal function provides for the achievement of the main social goal Continue reading

Digital Technology and Personal Privacy

Privacy includes several contexts for individuals. There are three aspects of individual expectations to define the term “privacy”. The first aspect is the expectation of anonymity, which was defined as “The Right to Be Let Alone”. Individuals would expect an environment where no one can access their personal information in no matter physical or digital world. Another one is the expectation of control over information. Individuals would expect that professionals and companies would only collect the customers’ information for the purpose of providing services and they would not use or disclose the information for other commercial purposes. And the third expectation is about the confidentiality of personal documents, including e-mails and medical records. Individuals would expect that they could feel free to conduct online or offline activities without others disruptions. However, these expectations are being challenged by the digital technologies, which keep collecting personal information in our daily lives. This Continue reading

Importance of Work-Life Balance in Organizations

In today’s world, people have become more focused on their professional life, as they want more finances to manage their things. Most of them want to sustain their professional life as they believe that it grants them freedom for achieving the goals. Most of the people want to achieve the work-life balance as it grants them good amount of peace and satisfaction. The work-life balance helped to bring the goof level of satisfaction among the people leading to the achievement of the goals.  Due to the globalization and digitization, there is increasing pressure on the individuals to be available for the duty 24 hours when required. Such pressure creates misbalance in their professional and personal life making them less productive and energetic to do the chores in the best possible manner. Around 85 percentage of the people working in corporate complain of their inability manage their work and personal life Continue reading