Organizational Health – Concept, Dimensions, and Characteristics

Management Concepts

Organizational Health Approach – Building a Strong Workplace

Modern Management Concepts

Participative Management – Workers Participation in Management

Human Resource Management

Case Study on Entrepreneurship: Larry Page

Business Analysis

The Boundaryless Career: Modern Contemperory Perspective on Career

Human Resource Management

Case Study: Zara’s Supply Chain Success Story

Zara is a Spanish fashion clothing manufacturer and retailer, formed in the 1970’s It is known that only two weeks are required for Zara to complete the development and shipment of a new product to its stores, which outweighs the average of fashion industry of six months, thanks to the collaborative relationship with customers and suppliers. Zara mainly targets on young and urban female customers and acceptable prices are offered. There are always new products in Zara stores. Even though usually Zara stores are spacious but the stock is displayed in limited quantity. This kind of strategy gives customers a sense of originality and exclusivity. Most of the stores display clothes only when they have a full set of major sizes, so customers would not be upset to find out that the needed size is not available. As shoppers enter the stores, reaction between Zara and customers starts with creating Continue reading

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Applications and Benefits of Voice Over Internet Protocol (VoIP)

Voice communication will certainly remain a basic from of interaction for all of us. The public switched telephone network simply cannot be replaced, or even dramatically changed, in the short term (this may not apply to provide voice networks, however). The immediate goal for voice over internet protocol service providers is to reproduce existing telephone capabilities at a significantly lower “total cost of operation “and to offer a technically competitive alternative to the public switched telephone network. It is the combination of Voice over Internet Protocol (VoIP) with point-of-service applications that shows great promise for the longer term. The first measure of success for voice over internet protocol will be cost saving for long distance calls as long as there are no additional constraints imposed on the end user. For example, callers should not be required to use a microphone on a pc. voice over internet protocol provides a competitive Continue reading

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Case Study on Ad Campaign for Bharti AirTel: “Express Yourself”

Bharti-Airtel Groups, with a customer base of more than 121million subscriber, form the largest cellular service provider of India. The Bharti group is now the world’s third-largest, single-country mobile operator and sixth-largest integrated telecom operator. The groups cater the mobile service in India under the brand name of Airtel and are headed by Sunil Bharti Mittal, He is termed as the Indian Telecom Mogul because of his largest telecom service provider in India. He is the chairman and the managing director of the Bharti Groups. The company has a turnover of US$ 12 billion. The businesses at Bharti Airtel have always been structured into three individual strategic business units (SBU’s) – Mobile Services, Airtel Telemedia Services & Enterprise Services. The Company has a market share of around 24.6% of the whole chunk of the mobile subscriber in India followed by Reliance Communication with 17.7% and Vodafone by 17.4%. Airtel has Continue reading

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Improvements In Productive Flow And Product Quality

The main objective of any business is profit making which it derives by making its products and services available to people. The business models therefore, can be described as value propositions for various stakeholders for which the management evolves strategies and methodologies to create goods and services in some particular arena and delivers the same to the desired target group or customers. It explains how the business would function, identify the goods and services that would be produced for identified customers, ensure the viability of the objectives and goals of the business to deliver values based services. In the contemporary environment of highly competitive business, innovative managerial practices become critical for increasing profitability without major capital investment. The essay would therefore focus on how the improvements in productive flow and product quality would impact on firms’ sales and profit. Productive Flow and Quality Product Productive flow broadly defines the streamlined Continue reading

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The Concept of Strategic Groups

Meaning of Strategic Groups Strategic group is a group of firms within an industry which face the same environmental forces, have same resources and follow similar strategy in response to the environmental forces.  These strategies include pricing practices, level of technology investment and leadership, product scope and scale capabilities, and product quality. By identifying strategic groups, analysts and managers are better able to understand the different types of strategies that multiple firms are adopting within the same industry.  For example, the restaurant industry can be divided into several strategic groups including fast-food and fine-dining based on variables such as preparation time, pricing and presentation. The number of groups within an industry and their composition depends on the dimensions used to define the groups. The concept of strategic groups in strategic management  stems from an observation by Hunt (1972). Hunt coined the term strategic groups to describe a group of  firms Continue reading

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Principles of Retail Site Evaluation

Selection of a retail site is based on certain principles that act as guidelines for selecting a site.  Several consumer oriented location principles guide the retailers in evaluating the retail site alternatives. It should be noted that there is no straight jacket or standard criteria for retail site evaluation. The main  principles of retail site evaluation are : 1. The Principle of Interception The principle of Interception  covers a site’s potential qualities that determine its ability to incept consumers as they travel from one place to another. ‘Interception’ has two distinct elements namely, “source of region” and “terminal regions.” “Source of region” is one from which the consumers are drawn and “terminal region” is one that speaks of consumer destination, a region to which consumers are drawn. The examples of terminal regions are residential areas, office complexes, industrial plants, business districts and shopping  centers.   Any point between- source and Continue reading

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