Business Growth Strategies
A growth strategy means increasing the level of the organization’s operations. This includes such popular measures as more revenues, more employees, and more of the market share. Growth can be achieved through direct expansion, a merger with similar firms, or diversification. Firms like Wal-Mart and McDonald’s have pursued a growth strategy by way of direct expansion. When Texaco absorbed Gulf Oil, it chose the merger route to growth. When Philip Morris bought General Foods, it was using diversification to achieve growth. Business growth strategies seek greater size and the expansion of current operations. Wal-Mart is pursuing a highly aggressive growth strategy. Its competitor, Target, is doing the same. These strategies are popular in part because growth is necessary for long-run survival in some industries. Many managers also equate growth with effectiveness, although this is not necessarily true. There are different ways to pursue growth. Some organizations try to grow internally Continue reading