Law of Demand – Meaning, Assumptions and Exceptions

Suppose you want to buy mangoes at Rs.100 per dozen you buy 6 dozens. If the price of mangoes increase to 200/- then how much will you buy? Definitely less quantity of goods. What kind of relationship is there between the price and quantity demanded? There is inverse relation. The  law of demand explains the functional relationship between price of a commodity and the quantity demanded of the same. It is observed that the price and the demand are inversely related which means that the two move in the opposite direction. An increase in the price leads to a fall in the demand and vice versa. The law of demand states that “Ceteris paribus (other things remaining the same), higher the price, lower the demand and vice versa”. The law is stated primarily in terms of the price and quantity relationship. The quantity demanded is inversely related to its price. Continue reading

Characteristic features of a developed Money Market

In every country of the world, some type of money market exists. Some of them are highly developed while others are not well developed. Prof. S.N. Sen has described certain essential features of a developed money market. Highly organized banking system: The commercial banks are the nerve centre of the whole money market. They are principal suppliers of short-term funds. Their policies regarding loans and advances have impact on the entire money market. The commercial banks serve as vital link between the central bank and the various segments of the highly organized banking system co-exist. In an underdeveloped money market, the commercial banking system is not fully developed. Presence Of A Central Bank: The Central Bank acts as the banker’s bank. It keeps their cash reserves and provides them financial accommodation in difficulties by discounting their eligible securities. In other words, it enables the commercial banks and other institutions to Continue reading

Outsourcing – Concept, Reasons and Importance

In recent decades, outsourcing has emerged as a major trend in human resources all over the world. It has become the practice in where certain job functions are sent outside of a company instead of performing them in house. Day by day, more and more companies are focusing on outsourcing as an easy way to grow as well as reducing overhead and payroll costs. In the simplest terms outsourcing can be described as farming out of different services to third parties. For example in case of   information technology, outsourcing includes any task such as outsourcing all kinds of management of IT to HP or IBM, or even outsourcing a very easy and small task, such as data storage, data editing, disaster recovery or, and any task in between. No precise definition of outsourcing can be found. The term is often used in an inconsistent way. Outsourcing is often involved Continue reading

Interview Method of Data Collection in Research

Interview is one of the popular methods of research data collection. The term interview can be dissected into two terms as, ‘inter’ and ‘view’. The essence of interview is that one mind tries to read the other. The interviewer tries to assess the interviewed in terms of the aspects studied or issues analyzed. Purpose and Importance of Interview The main purpose of interview as a tool of data collection, is to gather data extensively and intensively. As Pauline.V Young pointed out that the objectives of the interview may be exchange of ideas and experiences, eliciting of information pertaining to a very wide range of data in which the interviewee may wish to rehearse his past, define his present and canvass his future possibilities. Thus, in brief, the objectives of interviewee are  two fold: To exchange ideas and experience and To elicit information. The importance of interview may be known through Continue reading

Advantages and Disadvantages of Mergers and Acquisitions

In 21st century businesses are the game of growth. Every business want the optimum market share (growth) over their competitors, so companies are trying to get optimum growth by using the most common shortcut i.e. Merger and Acquisition (M&A). The growth main motive is financial stability of a business and also the shareholders wealth maximization and main coalition’s personal motivations. Mergers and acquisitions (M&A) provides a business with a potentially bigger market share and it opens the business up to a more diversified market. In these days it is the most commonly use methods for the growth of companies. Merger and Acquisition (M&A) basically makes a business bigger, increase its production and gives it more financial strength to become stronger against their competitor on the same market. Mergers and acquisitions have obtained quality throughout the world within the current economic conditions attributable to globalization, advancements of new technology and augmented Continue reading

Barriers to integrated Marketing Communications

1. Functional Silos Resources, support and guidance of upper management are needed to build a successful integrated marketing communications campaign. The job of upper management is to make sure that all the resources are thoroughly no matter is for budgets, sharing data or people across teams. However, the problem now is integrated marketing communication don’t control by one manager only. All the managers involve in the information transmitting process have to work together in controlling the process. It mean that all the manager of advertising team, public relation team and also the marketing team have to coordinate in the process of delivering information about the product and service of the company to the target customer. When the control is shared among all the team manager, which can prove to be a difficult concept for some member of upper management, creating a barrier to integrated marketing communication. 2. Restricts Creativity Integrated Continue reading