Unitary Perspective of Industrial Relations

The Unitary perspective  of industrial relations views the organisation as a team ‘unified by a common purpose’, namely the success of the organisation. This perspective views all the people in the organisation as part of one big team. Unitarists view everyone within the organisation as part of one team with one loyalty structure. This immediately says that there are no barriers between different groups and departments which could lead to poor communication and animosity, which would go against the notion of common values and common goals as that would not be advantageous to the common goal, of the success of the organisation. The set of common goals and values that are put in place are there to try to create and maintain the order within the organisation, the ‘common’ set of values and goals are important so that all of the employees are working in unison. This is important as Continue reading

Management Accounting Best Practices – Cost Allocation

Cost allocation is the process of identifying and assigning the costs of services necessary for the operation of a business or other type of entity. Unlike a cost rating, the allocation is less concerned with the actual amount of the cost, and more concerned with allocating or assigning the cost to the correct unit within the organization. From this perspective, cost allocation can be seen as a tool that helps track all costs associated with the ongoing operation more efficiently, since each cost is associated with specific departments or groups of departments within the organization. A simple example of cost allocation would be the wages or salary of an employee assigned to work in a specific department. In a hospital, a nurse is normally assigned to a specific wing or floor, with the costs allocated to the general operation of that unit. As long as the nurse continues to work Continue reading

Case Study: L’Oreal International Marketing Strategy

L’oreal is the world’s biggest cosmetics and beauty products company. Basically it’s a French based company and its headquartered in Paris. It is focusly engaged in the field of production and marketing of concentrating on hair colours, skin care, perfumes and fragrances, make up and styling products. L’oreal products also based on dermatological and pharmaceutical fields. Their products are made for Individual and professional customers. This company operates over 130 countries like Asia, America, East and West Europe through 25 international brands. The success of L’Oreal lies in the fact that the company succeeded in reaching out to the customers of different countries of the world, across different income ranges and cultural patterns, giving them the appropriate product they are worthy of. The area of expertise of L’Oreal being that it succeeded almost in every country that it entered. The strategies of L’Oreal was varied enough to help it and Continue reading

Financial Management for Small Businesses

As a small business owner, managing your finances is crucial to running a successful business. Financial management involves creating and maintaining a budget, managing cash flow, and making data-driven decisions. However, with so many financial management principles to consider, small business owners can struggle to know where to start. This article details key principles for financial management for small businesses. Understanding Financial Management Financial management is the practice of managing cash in a business. This includes keeping accurate records, predicting where money will be spent, creating financial statements, and getting funds to keep the business running. Having a clear grasp of this can help you make smart decisions that will help your small business succeed.Tips to Manage Small Business Finances 1. Establish a healthy financial habits It is important to be proactive when managing finances. Designating a regular time to review and update financial information can pay off in the Continue reading

Role of Communication Process in International Advertising

Advertising is one of the most visible forms of communication. Because of its wide use and its limitations as one-way method of communication, advertising in international markets is subject to a number of difficulties. Advertising is often the most important part of the communication mix for the consumer goods, where there is a large number of small volume customers who can be reached through mass media. International advertising entails dissemination of a commercial message to target audiences in more than one country. Target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. International advertising can, therefore, be viewed as a communication process that takes place in multiple cultures that differ in terms of values, communication styles and consumption patterns. International advertising is also a business activity involving Continue reading

Social Cost Benefit Analysis of a Project

The foremost aim of all the individual firm or a company is to earn  maximum possible return from the investment on their project. In this  aspect project promoters are interested in wealth maximization. Hence  the project promoters tend to evaluate only the commercial profitability of  a project. There are some projects that may not offer attractive returns as  for as commercial profitability is concerned but still such projects are  undertaken since they have social implications. Such projects are public  projects like road, railway, bridge and other transport projects, irrigation  projects, power projects etc. for which socio-economic considerations  play a significant part rather than mere commercial profitability. Such  projects are analysed for their net socio economic benefits and the  profitability analysis which is nothing but the socio-economic cost benefit  analysis done at the national level. All the projects imposes certain costs to the nation and produces certain  benefits to the nation. Continue reading