Factors Influencing the Product Line Decisions
The extent to which a company can add new products is not unlimited. Very often, the scope for having new products is in some way related to the existing conditions of the firm. The goods may be : 1. Cost Related Goods A company may decide to add a product which may be the result of a common production process. For example, a company which strikes oil may decide to produce petrol or mobil oil, kerosene, gas, wax, etc. A company producing sugar may decide to produce molasses. 2. Demand Related Goods A firm may decide to add a product which is jointly demanded. For example, manufacturers of Sulekha Ink have gone in for production of other related items of stationery like sealing wax. Food Specialties Ltd. added Maggi to their various food products. Weston Electronics, manufacturers of tape recorders, colour TV sets, Continue reading