Blue Ocean Strategy

Blue Ocean Strategy

Blue ocean strategy was coined by professors  W. Chan Kim and Renee Mauborgne  in their book “Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant” (2005).  Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the Blue Ocean Strategy theory to life.  This strategy gives a new approach to the formation of new business strategies for all businesses.  Blue  ocean  strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers.… Read the rest