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Communication Concepts Archives - Page 2 of 8 - MBA Knowledge Base

Normative Theories of Mass Media

Normative theories  are theories that seek to locate media structure and performance in the milieu (environment) in which they operate, they are observation of situation within which the press operate. The basic assumption of the normative theory is that, “the press always take on the form and coloration of the social and political structure within which it operate” (Siebert, Peterson and Schramm, 1995). They are theories that explain the expected operation of media under political and economical circumstance The origin of normative theories of the press seen from two opposing view points, (1.) Radical libertarian (first amendment absolutist) and technocratic control, the first amendment absolutist takes the idea of “ free press” as literal and oppose government regulation while the technocrats do not trust the media and believes in use of regulators to act in the public interest, and (2.)… Read the rest

Multiparty Negotiation

Multiparty negotiation is a negotiation process in where more than two parties are working together to reach a collective objective. In the multiparty negotiation process, each party has his own preferences and priorities. Therefore, a meeting is required to make a discussion about the best options for everybody and make a collective decision. This is a multiparty negotiation that involves unique dynamics in a collective decision-making process.

However, the process is not that easy to manage. There are factors that make multiparty negotiations more difficult to manage than one-on-one negotiation. First of all, number of parties makes the negotiation become bigger and create challenges for managing several different perspectives.… Read the rest

The Art of Negotiation – Importance of Negotiation in Business

In the world of business the most difficult thing to achieve, is perhaps, nothing but the negotiation table. Reaching a negotiated settlement and winning over the other side is the most complex and intricate task for which our marketers always strive for. From the management science to the business calculus and from the politics to the diplomacy as well as from the socialism to psychology, negations include and encompass every art. Negotiating people need to be resumed not only in one of above mentioned disciplines, but they should have the mastery to employ all the tools, when required.

With the rapidly changing world of the business and economics the art of the negotiation is also becoming more and more volatile and evaporative.… Read the rest

Factors Leading to Integration of Marketing Communication

Keeping in view the dynamic environment of today’s business, marketer is required to develop the product that have the capacity to satisfy target market needs and wants, price that product attractively, and ensure its availability to the target customers. But the task does not stop over here; the organization must also communicate with their target about the company offerings. Communication is the process in which messages are exchanged to achieve a desired behavior direction or goal. The task of communication with target market is called promotion in marketing.

A company can use variety of promotion techniques including advertising, personal selling, sales promotion, direct marketing and public relations to achieve the company’s communication objectives.… Read the rest

Successful Business Communication

Business communication is vital for success in all business. Success in this context means, being able to accomplish a particular task or to achieve a specific objective. Good business communications in relationships either with fellow staffs or customers is needed in order to prosper. Business success can be measured in terms of the practicability of business relationships which is directly proportional to the quality of communication.

Steps in Achieving Successful Business Communication

The first step in successful business communication is to identify the communication weaknesses in a business. This can be through brainstorming where challenges facing the business can be identified.… Read the rest

Terminology Management in Business

What is Terminology?

In essence terminology is the binding definition of terms and wording in one or more languages which can theoretically explain anything including processes, products and concepts etc.

Terminology is the study of terms and their use in one way or another whenever and wherever specialized information and knowledge are created, communicated, recorded, processed, transformed or re-used and so on. It is a structured set of terms and concepts in a particular subject field and it can be considered the infrastructure of specialized information.

Terminology  Management

Terminology management is the science of terms and definitions which is primarily concerned with manipulating terminological resources for specific purposes.

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