Marketing Case Studies

Corporate Branding Case Study: ‘Power of Dreams’ Campaign by Honda

In 2002 Honda Motor Company was the number-three Japanese automobile manufacturer in the world, behind Toyota and Nissan. While Honda’s automobile sales in Japan and the United States were considered strong, sales in the United Kingdom and mainland Europe were thought to be weak, even though automobile production in the United Kingdom had been ongoing for a decade. Further, Honda vehicle sales had been declining in these regions since 1998. In response to these problems Honda hired ad agency Wieden+Kennedy London office to create an advertising campaign that would directly address the issues.

‘‘The Power of Dreams,’’ released in 2002, was an omnipresent campaign in the United Kingdom and beyond, using television, direct mail, radio, posters, press, interactive television, cinema, magazines, motor shows, press launches, dealerships, postcards, beermats (coasters), and even traffic cones.… Read the rest

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Case Study: L’Oreal International Marketing Strategy

L’oreal is the world’s biggest cosmetics and beauty products company. Basically it’s a French based company and its headquartered in Paris. It is focusly engaged in the field of production and marketing of concentrating on hair colours, skin care, perfumes and fragrances, make up and styling products. L’oreal products also based on dermatological and pharmaceutical fields. Their products are made for Individual and professional customers. This company operates over 130 countries like Asia, America, East and West Europe through 25 international brands.

The success of L’Oreal lies in the fact that the company succeeded in reaching out to the customers of different countries of the world, across different income ranges and cultural patterns, giving them the appropriate product they are worthy of.… Read the rest

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Case Study: Marketing Strategy Analysis of Apple iPad

To survive in the global and competitive business environment, it is essential for a companys to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest iPad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design.… Read the rest

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Case Study of Toyota: Birth of Lexus

Toyota’s most popular car in North America is the inexpensive Camry, the car targeted at the lower end of the market. Based on informal information from sales records and competitor sales, Toyota executives, especially CEO Toyoda, perceived a need to move into the luxury car market. The people who for years bought Camrys were moving up in life and wanting more expensive cars, such as the BMW, Mercedes, Porsche, and Cadillac.

To fully define the decision requirements, Toyota dispatched 20 designers to the United States to study what customers wanted. They visited dealers, buttonholed car buyers, and organized focus groups. They learned that the need was for a luxury car that would suit younger buyers who wanted to buy European cars but could not yet afford them.… Read the rest

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Case Study: Lifecycle of Video Game Consoles

The rise of personal computers in the mid 1980’s spurred interest in  computer games. This caused a crash in home Video game market.  Interest in Video games was rekindled when a number of different  companies developed hardware consoles that provided graphics  superior to the capabilities of computer games. By 1990, the  Nintendo Entertainment System dominated the product category.  Sega surpassed Nintendo when it introduced its Genesis System.  By 1993, Sega commanded almost 60 per cent of Video game  market and was one of the most  recognized  brand names among  the children.

Sega’s success was short lived. In 1995, Saturn (a division of General  Motors) launched a new 32-bit system.… Read the rest

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Case Study: Coffee Cafe Business in India

Starbucks started in Seattle in 1970 as a gourmet coffee retailer,  selling fresh ground coffee beans to local coffee lovers. Starbucks  CEO, Howard Schultz spotted an unfulfilled market need for cafes  serving gourmet coffee directly to consumers. This proved to be a  sound market penetration strategy and led to a large loyal  consumer base.

Read:  Case Study of Starbucks: An Amazing Business Success Story

Entrepreneurs in India discovered the romance of coffee at Starbucks and  a few coffee chains, such as Barista, Cafe Coffee Day, and Qwiky’s have  sprung up in metro cities. People of all age groups are extending enthusiastic  welcome to this new entrant and drinking coffee like never before.… Read the rest

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