Case Study: Can DSS Help Master Card Master the Credit Card Business?

Credit (change) cards have been very big business for several decades. In 2001, over $30 trillion in payments for goods and services were charged using credit cards. The cards have made life easier for many people because they do not need to carry large amounts of cash for most purchases. Many people also use the cards as a way to borrow money because they need only pay a small percentage of the amount they owe each month, although they are usually charged very high interest rates for the unpaid balance. The interest goes to the issuing bank, making credit cards a very profitable service for them.… Read the rest

Case Study: Siebel’s Solution for Tata Motors

TATA Motors is India’s foremost, and the only fully integrated automobile manufacturer. Established in 1945 as TATA Engineering & Locomotive Company (TELCO), to manufacture locomotives and other engineering products, the company is today among the world’s top 10 producers of commercial vehicles. TATA Motors was also previously known as TATA Engineering. It is today one of the biggest and most prominent companies in the TATA group, with an annual revenue of $1.8 billion in 2001-02. Today TATA motors’ vehicles run in more than 70 countries.

TATA Motors use a manual dealer management system, where every dealer managed details. With legacy-based systems, the environment produced inconsistent data, making interpretations difficult and resulting in inefficient planning for capacity and spare parts.… Read the rest

Case Study on Information Systems: Premier Automotive Services Limited

The Premier Automotive Services Limited (PAS) provides services to various companies in Pune for maintaining the transport fleet run by the companies, for their use. Beside this, it runs petrol pumps and spare parts shop too. The vehicle maintained by the Premier Automotive Services are buses , trucks, and jeeps. The total strength of the Premier Automotive Services is around 300 vehicles. The services charged are of two types- fixed monthly for the routine maintenance and variable maintenance for other services like breakdown repairs, replacements, petrol or diesel consumed, etc. The company seeking the services from the PAS are satisfied if the vehicles are kept in good condition and down time is 2% of 25 days in a month.… Read the rest

Case Study: Credit Card Attitudes and Behaviors of College Students

Credit cards have been very big business for several decades. The cards have made the life easier for many people because they do not need to carry large amount of cash for most purchases. However, the credit card industry is intensely competitive, highly fragmented, and growing at the rate of 3 to 4 percent. Many college students are living on the verge of a financial crisis. For this purpose many banks are interested to consider this assertion by examining college students’ credit card use behavior and attitudes. A concurrent purpose was to test the factors associated with students’ attitude toward credit cards.… Read the rest

Case Study: An Assessment of Wal-Mart’s Global Expansion Strategy

Founded in the year 1962, by Sam Walton, Wal-Mart was a single discount store in Rogers situated in the state of Arkansas. Then the growth of the Wal-Mart chain of stores has been tremendous. Initially the chain consisted of 9 stores amounting to a total sale of 1.4 million US dollars and the growth exploded with a overall sale of 118 billion US dollars in the year 1998 and the number of stores amounted to over 2,316 stores. The company also includes discount stores, warehouse outlets offering deep discounts, the whole sale club, supercenters of Wal-Mart. The success story of Wal-Mart is unique in the history of retailing and this success could greatly be attributed to the dynamic leadership of Sam Walton.… Read the rest

Case Study of Procter and Gamble (P&G): Structure and Culture

Three billion times a day, P&G brands touch the lives of people around the world. This happens because P&G provides branded products of superior quality and value to improve the lives of the world’s consumers. This results in leadership sales, profit and value creation, allowing employees, shareholders and the communities in which we operate to prosper. The Procter & Gamble Company (P&G) is a brand behemoth. The world’s first maker of household products courts market share and billion-dollar brands. Its business is divided into three global units: beauty, health and well being, and household care. It also makes pet food and water filters and produces soap operas.… Read the rest